Wednesday, December 25, 2019

Should We Help the Homeless - 2173 Words

Helping the Homeless? Coming home to a warm bed, with food, water, and resources is taken for granted by most people in America. What if all of that was suddenly snatched from you forcing you and possibly your family out to the streets with everything you own on your back. This might not even graze your mind that this could be possibility, but this is reality fir over 100 million people worldwide. With the downturn of the economy, and many natural disasters occurring this number is continuing to grow putting many more people out on the streets. This is an unsafe environment for people to live in not only adults are effected by this but many kids are growing up without homes and proper care. There needs to be changes in our system to help†¦show more content†¦Veterans consist of a large percentage of at risk of homelessness about 1.5 million are in poverty due to lack of support networks, and dismal living conditions in overcrowded or substandard housing. Currently 107,000 veterans do not have a home, and are scouring the streets. These are the people that served our country to make it the free and safe country it is today, and we repay them nothing. Many of the people suffer from lingering effects of post-traumatic stress disorder (PTSD) and substance abuse, which are compounded by a lack of family and social support networks. A top priority for homeless veterans is secure, safe, clean housing that offers a supportive environment free of drugs and alcohol. Also many shelters are only for women and children, or families, and the majority of homeless veterans are single â€Å"most homeless people are single, unaffiliated men†¦ most housing money in existing federal homelessness programs, in contrast, is devoted to helping homeless families or homeless women with dependant children.†(Preventing Homelessness In America) Veterans need a coordinated effort that provides secure housing, nutritional meals, basic physical health care, substance abuse care and aftercare , mental health counseling, personal development and empowerment. Additionally, veterans need job assessment, training and placement assistance. Skyrocketing rents, anShow MoreRelatedHomeless : Should We Help Them?1392 Words   |  6 Pages#Homeless. Should we Help them? Every human in this world have the right to live decent life. Homelessness is the people do not have home. Home is huge meaning for feel safe. No home that’s mean no good place to sleep, no food, no family and even no friends. No anything from basic necessities of life. Imagine you are live like them. What is your feeling about it? Is it hard or simple? Is it good or bad? According to Collaborative Initiative to Help End Chronic Organization, â€Å"Using Continuum of CareRead MoreThe Homelessness Of The United States978 Words   |  4 PagesWhose responsibility is it to help the homeless in the United States? I believe that it is everyone’s responsibility. As of January 2015 the homeless count in America was 564,708 people (Fluit, 2015). Even though this is a decline in homeless in America this is still unacceptable. As Americans we need to do all that we can to decrease these numbers. There is so much we could do that would go a long way to help our homeless, like d onating time or money to the proper organizations. â€Å"In January 2015Read MoreTaylor s Campaign : The Homeless1690 Words   |  7 PagesThe Homeless Kristal Lopez California State University, Fullerton Sociology 371 Section 02 Abstract Homeless are people who do not have the basic necessities to survive which leads them to living on the streets. In places like Santa Monica there are many homeless and rather than the city addressing the problem they are just making it like it doesn’t exist. Forcing the homeless to fix the situation when they are not able to get through. Middle class Santa Monica residents see the homeless as aRead MoreShould Homelessness Be Criminalized?1747 Words   |  7 PagesShould Homelessness Be Criminalized One of the most discussed topics around the world is homelessness. Each and everyday more and more people become homeless. People around the world have tried numerous times to resolve this dilemma. This situation is growing and it s starting to spiral out of control. One solution that s getting popular the more we let this situation grow is that criminalizing the homeless is good. People cannot criminalize the homeless. Homeless people should not be criminalizedRead MoreThe Homeless Are Homeless : A Middle Class Lifestyle After Marriage1654 Words   |  7 Pagesmany people can end up homeless from children, to adults, and even veterans. According to Doran, fifteen percent of America’s homeless are chronically homeless, which means the person has been homeless continuously for a year or more or has had at least four episodes of homelessness in the past three years (Doran). The reason there are so many homeless people now in the country is because of a very punitive and morali stic societal value we have about people who are homeless and in desperate need.Read MoreHomelessness Discursive1420 Words   |  6 Pages Firstly, let us examine some of the causes of homelessness and views about the homeless and from the homeless. Also, let us examine some initiatives that may help or solve the problem of homelessness. After extensive research, it can be seen that there are many reasons for becoming homeless such as: family problems, debt, drink and drug abuse and arguments in a family. Some people who become homeless are homeless because of debt. This happens when people do not have enough money and have to borrowRead MoreHomelessness : Is It Difficult For People? Essay1191 Words   |  5 Pagesis not whether we add more to the abundance of those who have much, it is whether we provide enough for those who have little†)- Franklin D Roosevelt. Today Homelessness is becoming a huge problem in the streets of California. So why is it difficult for people to escape homelessness? Even though some people may argue that homelessness cannot be prevented, homelessness is preventable because everyone should have the right to housing, food, and the government should step in to help control the growthRead MoreThe Homeless Veterans Wandering On The Streets Of America1465 Words   |  6 Pagesabout the h omeless veterans wandering in the streets of America. All around America there is numerous homeless veterans who seek for a better way of life. They crave for jobs, food, and shelter. All they want in life is to live the American Dream, a dream full of opportunity and wealth. In 2013, Veteran Affairs had an estimation of 610,042 homeless people recorded in the United States, and over 394,698 of those homeless people were living in shelter homes. This means that 215,344 homeless people wereRead MoreVeterans : The Homeless Veterans1245 Words   |  5 PagesHomelessness United States veterans have risked their lives in order to give us all the freedom we have today, yet they are struggling in the society we have today and are forced to live on the streets. One major issue in our world today is the increasing number of how many veterans are homeless. After researching I have found the five most commonly discussed topics in this subject are; the number of homeless veterans in the whole United States, the different causes of veterans homelessness, the statisticsRead Morehomeess in america Essay1444 Words   |  6 Pagesï » ¿ Homeless in America Homeless in America When we are little we never see ourselves being homeless, we only have dreams of having a good life that has family, love, lots of money, nice cars, and big houses; we never think maybe we might end up homeless with nothing but the clothes on your back. Being American and in â€Å"the land of opportunity† we see and hear of endless possibilities, but everyone does not get to enjoy the possibilities because the possibilities are not really endless

Tuesday, December 17, 2019

The Sinusoidal Nature Of Generations - 1310 Words

The Sinusoidal Nature of Generations Emily Bronte’s melodramatic sensational novel, Wuthering Heights, is a heart-rending love story illustrated by a spectator narration. The story consumes the life of two romantic â€Å"soul mates† predestined to never ultimately be together and the impact of their lives on those who surround them. Each novel follows an undefined different story of a sole family. Gabriel Marquez’s One Hundred Years of Solitude explores comparable themes as those in Bronte’s novel unraveling the story of the Buendia family and the tragic occurrences to each. The tragedy of the family affects the village where they originated from, inflicting pain similar to the characters of Wuthering Heights. Although the novels diverge in both time periods and cultural backgrounds, both illustrate the generational impact and inevitable repetition within society through the exploration of love, societal values, and happenings. Wuthering Heights establishes the replicating cycle of the second and third generation of the Earnshaw and Linton family line. Throughout each individual generation, names are reclaimed as well as characteristics within the personages are recycled. Cathy Linton is entitled after her beloved deceased mother Catherine Earnshaw Linton. Under the observation of her father, Edgar Linton, and later of Heathcliff, Cathy displays various behaviors and qualities that her mother possessed. A prime trait mutual by both is a frenzied temper especially displayedShow MoreRelatedAnalysis Of Solar PV Power Generation727 Words   |  3 Pagesright type of converters for the different requirement in specific application has great influence on the optimum performance of the photovoltaic system. In last two decades, enormous developments have been taken place in the area of solar PV power generation. A large number of research publications in these areas have led to this persuasion of a critical revie w of the available literature. In particular, many inverter topologies have been introduced to incorporate several unique features, such as a)Read MoreParticle Swarm Optimization And Its Range Of Operation1319 Words   |  6 Pagesreduce the 8 poles into 4 poles then the 4 new poles into the final 2 poles. E. Particle Swarm Technique Particle swarm optimization (PSO) is initialized with a group of random particles (solutions) and then searches for optima by updating generations. In every iteration, each particle is updated by following two best values. The first one is the best solution (fitness) each particle has achieved so far, this value is called Pbest. Another best value that is tracked by the particle swarmRead MoreHarmonic Optimization Of Multilevel Converters Using Big Bang Big Crunch Optimization Method1492 Words   |  6 PagesTechnique. Introduction Multilevel inverters have ability to generate low switching frequency high quality output waveforms with several high voltages and high power applications. The general structure of the multilevel converter to synthesize a sinusoidal voltage from several level of voltages [1][2]. The multilevel inverter has overcome the limitations of conventional two level voltage converters. The benefits of MLI are higher power quality, lower switching losses, low electromagnetic interferenceRead MoreDoes Oscillation Is Basic Thing For Generate Various Signal Which Is Required1702 Words   |  7 PagesChapter 3 : Literature Review Oscillation is basic thing for generate various signal which is required in Function generator. 3.1 Oscillation : 3.1.1 Type of Oscillators Based on Nature Sinusoidal – RC phase shift oscillator, Wien Bridge,Hartley,Colpitts and clap . Non Sinusoidal – Multivibrators and UJT relaxation oscillators . 3.1.2 Type of Oscillators Based on Component RC Oscillators – Phase shift Oscillator , Wien Bridge Oscillator , UJT relaxation Oscillator . LC Oscillators – HartleyRead MoreA New Evolutionary Technique Big Bang Big Crunch Optimization2278 Words   |  10 Pagesevolutionary technique Big Bang-Big Crunch optimization is used for solving the transcendental equations for the fundamental frequency switching method for multilevel inverters. There are numerous methods which are as follows like (SPWM) First Sinusoidal Pulse Width Modulation, (MCPWM)Second, Multi-Carrier Pulse Width Modulation and (SHE-PWM) and Selective Harmonic Elimination Pulse Width Modulation which are implemented for harmonic elimination specially in multilevel inverter. (MCPWM)Multi-CarrierRead MoreDesign A Control Strategy For A Voltage Sourced Inverter3371 Words   |  14 Pagescontamination and greenhouse gas emanations. Consequently, there has been rapid improvement of renewable energies in order to meet the future energy demand and make sustainable energy economic system. Among the different ways of obtaining energy from nature, solar energy has become very extensive because of its accessibility. According to recent data, the amount of energy (Sunlight) released by the sun in an hour is plenty to meet the energy demand for one year. Currently, solar energy supplies quarterRead MoreAre Electro-Acoustics and the Vernacular the Largets Developments in 20th Century Music?2642 Words   |  11 Pagesmusic. Many of Webern’s followers tried to extend the idea of ‘tone colour’ and the 12-tone technique to electronic music, notably Stockhausen who was greatly influenced by Webern’s serial technique. How Stockhausen’s influenced an electronic generation. Stockhausen began studying under Messaian with the influence of serialism, early pieces the influence can be seen from both, his mentor and Webern, notably in Kreuzspiel (1951), and Spiel (1952); the opening of Klavierstucke (1952) also beganRead MoreAre Electro-Acoustics and the Vernacular the Largets Developments in 20th Century Music?2634 Words   |  11 Pagessynthesized music. Many of Webern’s followers tried to extend the idea of ‘tone colour’ and the 12-tone technique to electronic music, notably Stockhausen who was greatly influenced by Webern’s serial technique. How Stockhausen’s influenced an electronic generation. Stockhausen began studying under Messaian with the influence of serialism, early pieces the influence can be seen from both, his mentor and Webern, notably in Kreuzspiel (1951), and Spiel (1952); the opening of Klavierstucke (1952) also beganRead MoreCobalt Resource Scarcity in the United States Economy5871 Words   |  24 Pages  Project          Due   to   an   increasing   global   demand   for   energy,   engineers   have   been   challenged   to   come    up   with   a   new   generation   synergy,   which   has   to   be   a   sustainable   energy   system.   One   of   the    major   capacity   additions   over   the   next   20   years   will   be   natural   gas   fired   power   plants,    which   utilize   gas   turbine   power   generation   equipment.   The   demand   for   cobalt   is   expected    to   increase   significantly.   But   can   the   identified   reserves   of   cobaltRead MoreTransient Stability Improvement Of Power3949 Words   |  16 PagesTransient Stability Improvement of Power System Integrated With Wind Generation K.SRINIVASA RAO1 Assistant Professor N.SRILATHA2 Assistant Professor Faculty of Electrical Engineering Faculty of Electrical Engineering Bharat Institute of Engineering Technology University College of Engineering (A), OU Hyderabad, TS, India-501510 Hyderabad, TS, India-500007 E-mail: katta040@gmail.com E-mail: latha_charya@yahoo.co.in Abstract: Global warming is the most concern to the environmental issues and

Sunday, December 8, 2019

Marketing Communication Plan of Blackmore-Samples for Students

Question: Develop and Write an alternative IMC plan that Involves the Company you Currently work for or the Company you want to start up. Answer: Introduction This report is going to examine the Integrated Marketing Communication Plan of a popular Australian organization, i.e. Blackmore Limited. Blackmore Limited is a popular organization in Australia, which is engaged in manufacturing the vitamin and dietary supplements. The organization is adopting many effective promotional and advertising strategies in introducing the products to market. This discussion includes the integrated communication plan for Blackmore Limited. The following report is significantly emphasized on the products and services of organization, its target market and communication objectives like; brand awareness. Creative styles of advertising and media plan for Blackmore Limited. At the end, it evaluates the effectiveness of media plan and communication strategy of the organization. Thus, the entire communication plan will focus on the advertising and marketing activities, which will assist it in approaching to potential customers. By using effective communication strategies, it is expected that the intentions behind products will be communicated to the target audiences properly. Currently, the market position of Blackmore Limited is adversely affecting, so this communication plan assist the organization in introducing its products and services successfully. Company background Blackmore Limited is a popular organization in Australia, which was found as a naturopathic organization in the year 1938. It was established in Brisbane by Maurice Blackmore. Currently, the organization has emerged as a household health ad vitamin supplements. This organization has been an industry leader for over 70 years. Now, Blackmore is offering over 150 products and catering all the areas of health supplements and vitamins. It supplies its products via different distribution channels, like; retail pharmacy, supermarkets and food stores. The company has established its image as a most trusted organization in Australia (Blackmore, 2013). It has increased its revenues and profits over past few years, because of its huge demand from China country for high quality dietary and vitamin supplements. The major attraction towards company is that its products are not too much expensive and affordable for each and every level of people. At the end of financial year 2015, its revenues were over $471 million. There are many competitors in the industry, like; Swisse, Natures way, Cenovis Berocca etc. Marketing Objectives As discussed above, Blackmore Limited is a leading player in natural health and vitamin supplement industry. By following its mission and mission, the organization is working on its marketing objectives. The major marketing objective of Blackmore is to make the people aware about the vitamins, minerals, nutrients and herbs (Andrews and Shimp, 2017). The organization is looking towards natural health and motivating the population to invest money on their health and well-being. Target Audience Segment Analysis Market segmentation consists of categorizing the total population on the basis of different characteristics. These characteristics are like; demographics, psychographics and some other factors. The major target market of the Blackmore Limited is the young generation that is between the age group of 25 to 35 years (Young, 2014). The reason behind targeting this segment is that youth is a key pillar of the community. It is concentrating on the people, who are very conscious for their health and youths are very concerned about their health, so it can easily convince them for consuming their health and vitamin supplements. In addition, the company is targeting female consumers also because female group is more interested in buying dietary supplements. Organization emphasizes on behavioral characteristics because once the customers know about the quality and standard of products, they always prefer to consume those products due to their brand and quality (Daoud, 2016). Blackmore Limited i s focusing on offering best quality in products. Communication (Advertising) Objectives There are several players in the vitamin and supplement industry, such as; Swisse, Cenovis, Berocca and Natures Way. So, Blackmores need to set its communication objective and create a well-organized promotional campaign before launching new products in the market. The company has covered almost entire market in Australia, but still there is need to use effective strategies to gain competitive advantage in the market (Fehrnstorm Rich, 2009). By looking the market and potential customers, the Blackmore is developing its communication objectives, like; The first communication objective of company is to cover most of the Australian market with its major products, i.e. health and vitamin supplements. It will make the customers aware about the benefits of its products. This communication objective of Blackmores can be attained by collecting the information regarding the customers and available products in market. Another objective of Blackmore is to increase its market share in pharmaceutical industry. For this, it will focus on attracting new customers, who have never consumed these products. This objective of organization can be attained by enhancing brand awareness among Australian population. The last objective of the company is to increase its sales by focusing on the reviews and feedback from its existing customers. It will help the organization in enhancing the quality of products and gaining more profits (Freeman, 2010). For expansion of its business, the organization will start to sell pet care products in the market. For targeting segment for these new products, the company will perform the advertising activities with some repetitive messages. The above-mentioned communication objectives would be placed by Blackmores Limited for the integrated communication plan to get a better position in Australian industry. Styles of creative advertising In the modern business environment, there are so many organizations, which have adopted creative styles for advertising strategy to attract the customers towards their products. The organization creates these styles by considering different factors, like; behavioral, demographic, psychographic etc. creative strategy of a company is a strategy that is related to deciding on that what data and information must be included in the advertising message. Blackmores Limited is advertising its products and services by using a slogan or tagline, i.e. Stay healthy, Stay powerful. The promotional plan of organization will be prepared on the basis of this tagline, as it will retain existing customers and creating new customers. The advertisement is created to enhance the awareness of the vitamin and dietary supplements for Blackmores Limited. It will definitely enhance the brand image and reputation of Blackmore Limited Australia (Ibis world, 2016). It will increase the market coverage of Blackmo re in the Australian market. This creative style of advertising will be beneficial for this integrated communication plan of Blackmores. In addition, the organization will create a creative advertising message. There may be some ethical issues related to communication objectives of Blackmores Limited. Sometimes, advertising and marketing causes the people to buy the products, which are not affordable for them. This can be true in the case of Blackmores Limited. The prices of products are very high, so people cannot afford easily, but the advertising of dietary and health supplements influences the youths and female group, who are very conscious to their health. Another issue may be related to the advertisement of prescription products of company (Keller, 2009). The code of conduct of company includes that advertisements for the prescription products should not be sited in any part of prescribing software packages. In addition, the organization will not provide the comparative data about the advantages and disadvantages of other brands. These are the ethical issues, which can affect the future growth and success of organization. Advertising message Along with the creative advertising style, Blackmores Limited will develop a creative advertising message. In this, the information about companys products and services will be included in a creative and attractive way. There will be a special message for its new products, i.e. pet care products. This message will assist the organization in increasing product awareness among its potential customers. There are some marketing techniques, which can be used in the organizations promotional campaign, i.e. direct marketing, advertisement, public relations etc. These techniques will assist Blackmores Limited in creating awareness among existing customers and creating new customers. It can use public relation technique to collect feedback from customers, so they can make improvement in their current products (Luttrell, 2016). It will motivate the customers to purchase their products, because they will think that company cares about them. It will enhance the trust of population for the compan y. Media Plan In developing the media plan, Blackmores Limited will implement different media strategies and use many media vehicles, which will help the company in achieving its communication objectives and creative strategy. This media plan will be developed very efficiently and effectively, so that the organization can appeal the customers. Following are the media vehicles and media strategies, which can be adopted by Blackmores in being more competitive and increasing its presence among public (Luxton, Reid and Mavondo, 2015). Online Media Online media can work as most effective tool in the promotional plan of any organization. Blackmores Limited can use online marketing to promote its products to the bulk of population. Reason behind choosing this marketing tool is that currently most of the people are actively engaged in using the social media and networking sites. It is the most popular tool in todays era. So, online media marketing is the best, which can be used in its promotional plan. There are different modes of social media, like; Twitter, Facebook, Instagram, Youtube etc. which will be used by Blackmore to promote its products. In the social media marketing tools, there are both paid and unpaid tools. The company will promote its products and services on these social networking sites (Mihart, 2012). It can create a page on Facebook, where it can showcase its existing and new products. In addition, it will use E-mail marketing that can also be implemented by Blackmores. Only 1% market will be taken by organizat ion for market increment. If the organization uses these channels effectively, it will assist in targeting the market and creating new customers in the market. Generally, online media marketing is considered as a two-way communication methods. Events Conducting different events are also a great way of reaching to the potential customers. There may be different events, which can take place for the customers. In these events, companys customer support executive can have a conversation with the people. The organization can conducted these events in shopping malls and some other public places. These types of events will assist the organization in recognizing the demands and expectations of customers. Through these events, Blackmore can understand the attitudes and perception of customers towards their products and services (Ots, Ots, Nyilasy and Nyilasy, 2017). This is also a two-way communication method that can attract the people effectively. Traditional method of media There are some methods, which can be very effective for promotion for promoting the products, but these media channels are very expensive for the company. This method consists of broadcasting the advertisements of health and vitamin supplements on these channels, which are popular in the market. This media vehicle can help the Blackmores to approach the people, who are not using internet and social media networking sites. Moreover, distributing pamphlets and putting hoardings on roads will aid the company in increasing its public presence. This method of media is one sided communication method, which will be used by Blackmores Limited in communicating with its customers and promoting its products (Percy, 2014). Print Media Print media is an effective way to enhance the brand awareness of Blackmores. In this, the people can get the knowledge about companys products via print media, like; newspapers and magazines. For this, the organization will select the newspapers and magazines, which are highly circulated in the area. It will also place the ads in health and fashion magazines to attract the targeted customers. Thus, these media vehicles can help Blackmores Limited in implementing its creative style of advertising and attaining its communication objectives. The major objective behind choosing these media vehicle is to convey their advertising message and ideas to customers and motivate them to purchase their dietary and vitamin supplements. Evaluation of IMC plan effectiveness After developing the Integrated Marketing Communication plan, it is a significant task to get a confirmation that the implemented media strategies are on the target. The evaluation of this plan will be done on the basis of how Blackmores reaches to its target customers and achieve its communication and marketing objectives (Shimp, 2008). This evaluation will be done after implementing the promotional plan in the process. First, the company will evaluate the feedback of customers to the advertisement on the media channels. The people in marketing team will see that the advertisements are effective to entice the interest of people from their target market. As the organization is adopting different vehicles of media, so the effectiveness of plan will totally depend on these media, which showcase the introduction of products of Blankmores Limited. If there will more broadcasting and print media, there company can do more publicity among people. Blackmores uses the post testing and pretesting techniques for gaining revert from target market. The testing techniques will be implemented accordingly, like; post testing will be done after the promotional campaign. This organization will conduct this evaluate the impact of actions and change the mind of customers towards organizational products (Thorson and Moore, 2013). In addition, the organization will conduct a survey, in which it will take the opinions of customers. Furthermore, Blackmores will prepare a questionnaire, which will include some questions regarding the products of company. It will be filled by customers and other external stakeholders. After the implementation of promotional plan, the organization will observe the results of this campaign. By the evaluation process, it will be analyzed that whether the IMC plan of Blackmores Limited is successful in communicating to the people and achieving its objectives. Thus, the success or failure of integrated communication plan of Blackmores Limited can be evaluated by using different methods. After evaluating the plan, the company can make changes according to the needs of plan. Conclusion From the above analysis, it can be concluded that Blackmore Limited is a leading organization in Australia that manufactures and sells dietary and vitamin supplements. People can consume these supplements as medicines to improve their health and make them more healthy and strong. The organization is creating an IMC plan to promote its new and existing products. This plan will help the organization in attracting the customers and staying competitive in the market. Thus, the plan includes different media strategies and creative advertising strategies for reaching to the customers. It will help the organization in enhancing awareness among customers about its products. In this way, this promotional plan can be successful to the company for attaining its marketing and communication objectives. References Andrews, J.C. and Shimp, T.A., 2017.Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Blackmore, 2013, Blackmores Limited Presentation to Goldman Sachs Emerging Companies Conference 15 May 2013, retrieved from https://www.asx.com.au/asxpdf/20130515/pdf/42fx2m44xv8zd4.pdf. Daoud, H., 2016, 8 Essential Elements of a Social Media Marketing Strategy, accessed on 5th October 2016 from https://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/ Fehrnstorm, M. Rich, D.M, 2009, Using Events to Drive an Integrated Marketing Model. Journal of Integrated Marketing Communications. Freeman, R.E, 2010, Strategic Management: A Stakeholder Approach. Cambridge University Press. Ibis world, 2016, Blackmores Limited - Profile Company Report Australia, accessed on 5th October 2016 from https://www.ibisworld.com.au/enterprisefull/segments.aspx?entid=1165 Keller, K.L, 2009, Building strong brands in a modern marketing communications environment. Journal of Marketing Communications. Luttrell, R., 2016, Social Media: How to Engage, Share, and Connect, Rowman Littlefield Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), pp.37-46. Mihart, C, 2012, Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision Making Process. International Journal of Marketing Studies. Ots, M., Ots, M., Nyilasy, G. and Nyilasy, G., 2017. Just doing it: theorising integrated marketing communications (IMC) practices.European Journal of Marketing,51(3), pp.490-510. Percy, L, 2014, Strategic Integrated Marketing Communications. Routledge Publications. Thorson, E. and Moore, J. eds., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press. Shimp, T.A, 2008, Advertising Promotion and Other Aspects of Integrated Marketing Communications. Cengage Learning. Young, A., 2014.Brand media strategy: integrated communications planning in the digital era. Springer.

Sunday, December 1, 2019

International Economics and U.s. Exports Essay Example Essay Example

International Economics and U.s. Exports Essay Example Paper International Economics and U.s. Exports Essay Introduction International Flow of Funds Lecture Outline Balance of Payments Current Account Capital and Financial Accounts International Trade Flows Distribution of U. S. Exports and Imports U. S. Balance of Trade Trend International Trade Issues Events That Increase International Trade Trade Friction Factors Affecting International Trade Flows Impact of Inflation Impact of National Income Impact of Government Policies Impact of Exchange Rates Interaction of Factors Correcting a Balance of Trade Deficit Why a Weak Home Currency is not a Perfect Solution International Capital Flows Distribution of DFI by U. S. Firms Distribution of DFI in the U. S. Factors Affecting Direct Foreign Investment Factors Affecting International Portfolio Investment Impact of International Capital Flows Agencies that Facilitate International Flows How International Trade Affects an MNC’s Value Chapter Theme This chapter provides an overview of the international environment surrounding MNCs. The chapter is macro- oriented in that it discusses international payments on a country-by-country basis. This macro discussion is useful information for an MNC since the MNC can be affected by changes in a country’s current account and capital account positions. . Balance of Payments. a. Of what is the current account generally composed? ANSWER: The current account balance is composed of (1) the balance of trade, (2) the net amount of payments of interest to foreign investors and from foreign investment, (3) payments from international tourism, and (4) private gifts and grants. b. Of what is the capital account generally composed? ANSWER: The capital account is composed of all capital investments made between countries, including both direct foreign investment and purchases of securities with maturities exceeding one year. . Inflation Effect on Trade. a. How would a relatively high home inflation rate affect the home country’s current account, other things being equal? ANSWER: A high infla tion rate tends to increase imports and decrease exports, thereby increasing the current account deficit, other things equal. b. Is a negative current account harmful to a country? Discuss. ANSWER: This question is intended to encourage opinions and does not have a perfect solution. A negative current account is thought to reflect lost jobs in a country, which is unfavorable. International Economics and U.s. Exports Essay Body Paragraphs Yet, the foreign importing reflects strong competition from foreign producers, which may keep prices (inflation) low. 3. Government Restrictions. How can government restrictions affect international payments among countries? ANSWER: Governments can place tariffs or quotas on imports to restrict imports. They can also place taxes on income from foreign securities, thereby discouraging investors from purchasing foreign securities. If they loosen restrictions, they can encourage international payments among countries. 4. IMF. a. What are some of the major objectives of the IMF? ANSWER: Major IMF objectives are to (1) promote cooperation among countries on international monetary issues, (2) promote stability in exchange rates, (3) provide temporary funds to member countries attempting to correct imbalances of international payments, (4) promote free mobility of capital funds across countries, and (5) promote free trade. b. How is the IMF involved in international trade? ANSWER: The IMF i n involved in international trade because it attempts to stabilize international payments, and trade represents a significant portion of the international payments. 5. Exchange Rate Effect on Trade Balance. Would the U. S. balance of trade deficit be larger or smaller if the dollar depreciates against all currencies, versus depreciating against some currencies but appreciated against others? Explain. ANSWER: If the dollar weakens against all currencies, the U. S. balance of trade deficit will likely be smaller. Some U. S. importers would have more seriously considered purchasing their goods in the U. S. if most or all currencies simultaneously strengthened against the dollar. Conversely, if some currencies weaken against the dollar, the U. S. importers may have simply shifted their importing from one foreign country to another. 6. Demand for Exports. A relatively small U. S. balance of trade deficit is commonly attributed to a strong demand for U. S. exports. What do you think is th e underlying reason for the strong demand for U. S. exports? ANSWER: The strong demand for U. S. exports is commonly attributed to strong foreign economies or to a weak dollar. 7. Impact on International Trade. Why do you think international trade volume has increased over time? In general, how are inefficient firms affected by the reduction in trade restrictions among countries and the continuous increase in international trade? ANSWER. International trade volume has increased because of the reduction in trade restrictions over time. It may have also increased for many other reasons, such as increased information flow (via Internet etc. ) between firms in different countries. Inefficient firms are adversely affected if they have to face tougher competition from foreign firms as a result of a reduction in trade restrictions. 8. Effects of the Euro. Explain how the existence of the euro may affect U. S. international trade. ANSWER: The euro allowed for a single currency among many Eu ropean countries. It could encourage firms in those countries to trade among each other since there is no exchange rate risk. This would possibly cause them to trade less with the U. S. The euro can increase trade within Europe because it eliminates the need for several European countries to exchange currencies when trading with each other. 9. Currency Effects. When South Korea’s export growth stalled, some South Korean firms suggested that South Korea’s primary export problem was the weakness in the Japanese yen. How would you interpret this statement? ANSWER: One of South Korea’s primary competitors in exporting is Japan, which produces and exports many of the same types of products to the same countries. When the Japanese yen is weak, some importers switch to Japanese products in place of South Korean products. For this reason, it is often suggested that South Korea’s primary export problem is weakness in the Japanese yen. 10. Effects of Tariffs. Assum e a simple world in which the U. S. exports soft drinks and beer to France and imports wine from France. If the U. S. mposes large tariffs on the French wine, explain the likely impact on the values of the U. S. beverage firms, U. S. wine producers, the French beverage firms, and the French wine producers. ANSWER: The U. S. wine producers benefit from the U. S. tariffs, while the French wine producers are adversely affected. The French government would likely retaliate by imposing tariffs on the U. S. beverage firms, which would adversely affect their value. The French beverage firms would benefit. Advanced Questions 11. Free Trade. There has been considerable momentum to reduce or remove trade barriers in an effort to achieve â€Å"free trade. Yet, one disgruntled executive of an exporting firm stated, â€Å"Free trade is not conceivable; we are always at the mercy of the exchange rate. Any country can use this mechanism to impose trade barriers. † What does this statement mean? ANSWER: This statement implies that even if there were no explicit barriers, a government could attempt to manipulate exchange rates to a level that would effectively reduce foreign competition. For example, a U. S. firm may be discouraged from attempting to export to Japan if the value of the dollar is very high against the yen. The prices of the U. S. oods from the Japanese perspective are too high because of the strong dollar. The reverse situation could also be possible in which a Japanese exporting firm is priced out of the U. S. market because of a strong yen (weak dollar). [Answer is based on opinion. ] 12. International Investments. U. S. -based MNCs commonly invest in foreign securities. a. Assume that the dollar is presently weak and is expected to strengthen over time. How will these expectations affect thetendency ofU. S. investors to invest in foreign securities? ANSWER: The expectations of a strong dollar would discourage U. S. nvestors from investing abroad. If the dollar is relatively weak now, U. S. investorsneed more dollars to make purchase foreign currency (when investing). If thedollar strengthens over their investment horizon, they willexchange the foreigncurrency (as the investment is liquidated) into dollars at a less favorable exchange rate than the exchange rate at which they converted dollars into the foreign currency. That is, the exchange rate effect would reduce the yield that they earn on their investment. b. Explain how low U. S. interest rates can affect the tendency of U. S. -based MNCs to invest abroad. ANSWER: Low U. S. nterest rates can encourage U. S. -based MNCs to invest abroad, as investors seek higher returns on their investment than they can earn in the U. S. c. In general terms, what is the attraction of foreign investments to U. S. investors? ANSWER: The main attraction is potentially higher returns. The international stocks can outperform U. S. stocks, and international bonds can outperform U. S. bonds. Howev er, there is no guarantee that the returns on international investments will be so favorable. Some investors may also pursue international investments to diversify their investment portfolio, which can possibly reduce risk. 3. Exchange Rate Effects on Trade. a. Explain why a stronger dollar could enlarge the U. S. balance of trade deficit. Explain why a weaker dollar could affect the U. S. balance of trade deficit. ANSWER: A stronger dollar makes U. S. exports more expensive to importers and may reduce imports. It makes U. S. imports cheap and may increase U. S. imports. A weaker home currency increases the prices of imports purchased by the home country and reduces the prices paid by foreign businesses for the home country’s exports. This should cause a decrease in the home country’s demand for imports and an increase in the foreign demand for the home country’s exports, and therefore increase the current account. However, this relationship can be distorted by other factors. b. It is sometimes suggested that a floating exchange rate will adjust to reduce or eliminate any current account deficit. Explain why this adjustment would occur. ANSWER: A current account deficit reflects a net sale of the home currency in exchange for other currencies. This places downward pressure on that home currency’s value. If the currency weakens, it will reduce the home demand for foreign goods (since goods will now be more expensive), and will increase the home export volume (since exports will appear cheaper to foreign countries). c. Why does the exchange rate not always adjust to a current account deficit? ANSWER: In some cases, the home currency will remain strong even though a current account deficit exists, since other factors (such as international capital flows) can offset the forces placed on the currency by the current account. We will write a custom essay sample on International Economics and U.s. Exports Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on International Economics and U.s. Exports Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on International Economics and U.s. Exports Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Tuesday, November 26, 2019

Personnally on Genetic Engineering essays

Personnally on Genetic Engineering essays On the issue of Genetic Engineering, I personally fall in between, I am neither for nor against that issue thus, I could make an argument for both sides. I totally support advancement, particularly when it involves science and technology, etc. But in any situation, where one must take a position, one side often times outweighs the other. As is the case in this situation and since I must choose a side, I will argue against the issue of Genetic modification of foods. I have three questions to support my argument. I begin with religion, is biotechnology so advanced that it now has the right to play God? The second question is who really benefits from this entire process; after all, just recently it was discussed on CNN how a country in South America is experiencing devastating famine, how is that possible when we are able to reproduce foods in a laboratory? And my final question is how much say so do we as consumers have on this issue? Genetically modified foods arent labeled, shouldnt we know what we are eating and where it originates. I dont know about anyone else but that is important to me. Those three issues are very important to everyone who shops for him/herself at a local grocery store or supermarket. My very strict religious background does not allow me to side with the unnatural disruption of nature. I refer to the cross breeding or mixing genes. To say that nature has a mind of its own almost sound moronic but in a way, nature does have a mind if its own, after all, man did not create bananas or tomatoes in a lab, those were created by nature as they were obviously intended to be. And mixing or modifying any of the natural process by which these things were made is not natural and is very possibly dangerous. Things such as allergic reactions, long term effects of these modifications are not tested on a regular basis. In history, there are many cases that prove that scientists must draw the ...

Friday, November 22, 2019

How to Cram for the SAT 10-Day, 200-Point Prep Plan

How to Cram for the SAT 10-Day, 200-Point Prep Plan SAT / ACT Prep Online Guides and Tips If you’re reading this guide, I’m going to assume you don’t have a lot of time before your SAT test date. If you do have a lot of time before your SAT test date (one month or more), feel free to read this article for useful tips, but I urge you to spread your prep out over the full amount of time you have. Do not wait to cram. The total amount of time spent preparing for the SAT matters, and though you can make great strides in just 10 days, you still need to put in the time. I’ll guide you through the steps to successfully cram for the SAT and raise your score by up to 200 points. WARNING: You should not use this SAT cram guide unless absolutely necessary. If you'll have the chance to take the SAT another time, after this test, I recommend doing quick basic preparation for this test date (following the beginning of this guide) and then do a more extensive study program for the next test date. Consider trying PrepScholar or another prep program before your next SAT test date. If you decide to use this cramming study guide, it is a very ambitious plan that requires tremendous dedication to be successful. All that being said, if you do decide to follow this plan, I've outlined two preliminary steps below, followed by the fast SAT prep plan itself. Print Your Practice Material All of the new SAT practice tests created by the College Board are currently available online for free. Print yourself copies of the first four of these free SAT PDFs. I’ll tell you how/when to use them below. Create a Schedule You need to create a strict study schedule and stick to it. With only 10 days to get a 200 point score increase, 30 minutes per day is not going to do it. Here at PrepScholar, we recommend fitting in about 80 hours of preparation if you’re hoping for a 200 point score improvement. You need to compress that study schedule into 10 days. Although fitting in 80 hours will be nearly impossible in 10 days (especially if you have school), you probably don’t need quite that much time since cramming gives you the advantage of not losing your muscle memory for test techniques. I’ve created a sample schedule below that fits in 55 hours of prep into the 10 days before the test. Day # of Hours to Study Wednesday 5 Thursday 5.5 Friday 5.5 Saturday 9 Sunday 10 Monday 5 Tuesday 5 Wednesday 5 Thursday 5 Friday 0 Saturday 0- Take the Test! If you’re on summer vacation, great: you’ll have plenty of free time to commit to this schedule. If you’re attempting to do fast prep during the school year, however, you’ll need to prioritize your SAT prep above all else. It’s only for 10 days! I’ve outlined the plan for each day below. 10-Day Prep Plan Before starting this plan, read through what you'll need for each day (both in terms of time and materials). You don't want to block out six hours of study time only to realize that you've left your graphing calculator at school. Note: This study plan is tailored to students taking the Saturday SAT. If you'll be taking the SAT on a Sunday or during the week in school, you may have to move around the hours for some of the days so that you don't end up having to study for 10 hours on a schoolday. Day 1: Wednesday- 5-5.5 Hours Goals for the day: Familiarize yourself with the test format, pick a target score, and take a practice test. Familiarize Yourself With the Test Format- 15 Minutes Knowing the test format will be a huge advantage when you take the test, I recommend you read through these guides: New SAT in 2016: Reading Section What's Actually Tested on SAT Math? How Do You Calculate SAT Score? Raw and Scaled By the end of reading these guides, you’ll have a basic familiarity with what’s tested on both sections of the test and how your final score is calculated, which is important to know in order to understand SAT strategy. Pick a Target Score- 30 Minutes If you haven’t already, you need to figure out your target score. I won’t go into depth here because we’ve already got another great guide on picking your target score for your college. However, the short explanation of how to pick your target score is to aim for a score at or above the 75th percentile score for admits at your target school. Having a target score will help you stay motivated during your 10 days of preparation. Write the number somewhere important like on your desk, and tell your parents your target score. Putting it out there will make you more motivated to reach it. Take a Practice Test- 3 Hours 45 Minutes Take your first practice test using one of these free SAT PDFs. Make sure to use one of the most recent tests, so your practice test is as similar as possible to your actual SAT test. Stick to the exact timing. Each section will have the timing listed at the start of the section. Try to imitate the testing conditions. Find a quiet space where you can be alone. Review and Analyze Your Practice Test- 1 Hour Once you’ve completed your practice test, review your practice test following the steps outlined in this guide and grade your essay using the SAT essay rubric. Analyze your test after you’ve reviewed: Which section was your weakest? Why was it your weakest? Were your issues mainly not understanding the content or did you make more careless errors? Did you not understand the questions? Did you run out of time? If you cannot readily identify your weakest section (i.e. if your Math and Evidence-based Reading and Writing scores were similar), you should try to identify the one in which you got the most questions wrong because you did not understand the content or information necessary to answer the question. Content issues are impossible to overcome without studying, yet they are the easiest mistake type to fix because all you need to do is simply learn the necessary content. You need to start by identifying your weakest section because that is what you'll prioritize in your study. You’ll still learn the techniques/strategies for each section, but you should begin with your weakest section. Day 2: Thursday- 5.5 Hours Goals for the day: Learn the strategies for your weakest section and try to apply them to a practice test. You should have identified your weakest section yesterday. Today, you’ll learn the strategies for that section and practice applying them. I’m providing links to all of the guides you should read to help with strategy and content knowledge for your weakest section. It’s a lot of material, so try to prioritize the topics within each section that you need the most help in (for example, sentence completion in the Critical Reading section). If there is a topic you aren't missing any questions on, don't bother reading that guide now. For example, if you aren't missing any triangle questions, you should not read the triangle guide. Prioritize the guides: start with the overall strategies, then check out guides on your weakest content areas (for example, if you got all of the circle questions wrong in the Math section, start by reading the circle question article). If you don’t have time to read it all in two hours, don’t worry, simply bookmark the articles you didn’t get to read. I set aside time another day in the schedule to review the rest of the articles. Learn the Strategies- 3 Hours Evidence-Based Reading and Writing Section Writing Test Every SAT Grammar Rule You Need to Know Misplaced and Dangling Modifiers Parallelism Fragments and Run-Ons Pronoun Case Pronoun Agreement Relative Pronouns Verb Tenses and Forms Subject-Verb Agreement Faulty Comparisons Wordiness and Redundancy Idioms Parts of Speech Reading Test The Best Way to Read the Passage in SAT Reading Big Picture Questions Little Picture / Detail Vocab in Context Questions Inference Questions Function Questions Author Technique Questions How To Attack Paired Passages On SAT Reading Math Section Overall Strategy The Critical SAT Math Formulas You MUST Know How to Actually Use Your SAT Math Formulas Plugging in Numbers: A Critical SAT/ACT Math Strategy Plugging in Answers: A Critical SAT Math/ACT Math Strategy Content Specific Guides Heart of Algebra / Passport to Advanced Math Systems of Equations in SAT Math: Algebra Prep and Practice Functions on SAT Math: Linear, Quadratic, and Algebraic Single Variable Equations on SAT Math: Complete Strategies Problem Solving and Data Analysis Complete Guide to Fractions and Ratios on SAT Math Statistics on SAT Math: Strategies for Mean, Median, Mode Complete Guide to Probability on SAT Math + Practice Questions Additional Topics: Geometry, Basic Trigonometry, and Complex Numbers Coordinate Geometry and Points on SAT Math: Complete Guide Reflections, Translations, and Rotations on SAT Math: Coordinate Geometry Guide Triangles and Polygons on SAT Math: Strategies and Practice Questions for Geometry Lines and Slopes in SAT Math: Geometry Strategies Circles on SAT Math: Formulas, Review, and Practice Lines and Angles in SAT Math: Prep and Review Solid Geometry on SAT Math: The Complete Guide Take and Review a Practice Section- 2.5 Hours For your weakest section, sit for a 1 hour 40 minute or 1 hour 20 minute practice session, completing every section of that type from a given test (if you're taking the Evidence-Based Reading and Writing section DO NOT include the Essay). The essay is not factored into your composite score, so I do not recommend you waste time practicing it after your first practice test. Use the second test of these free SAT PDFs. After you’ve taken the section, review using the steps outlined in our other guide that you used for your first practice test. See what areas you’ve improved in and what still needs work. Day 3: Friday- 5.5 Hours Goals for the day: Learn the strategies for your strongest section and try to apply them to a practice test. Learn More Section Strategy- 3 Hours Learn the section strategy for the other section (your stronger section, Math or Evidence-Based Reading and Writing) and read all of the articles listed above for that section. If you’re already doing extremely well in the section you’re focusing on today (you scored over 650 on your first practice test), I’d encourage you to use one of the following guides for your study instead of the previously listed guides: For Evidence-Based Reading and Writing How to Get a Perfect Score on SAT Reading How to Get a Perfect Score on SAT Writing For Math How to Get an 800 on SAT Math Take and Review a Practice Section- 2.5 Hours For the section you’ve chosen, sit for another 1 hour 20 minute or 1 hour 40 minute practice session. Make sure to use the section from the same test (the second test) you did a section from yesterday. That way, you can save your complete practice tests for use later in the week. After you’ve taken the section, review using the steps outlined in our other guide. Day 4: Saturday- 8-9 Hours Goals for the day: Complete your strategy learning by going back and covering the strategies for your weakest section. Take and review a practice test. Learn More Section Strategy for Your Weakest Section- 3 Hours Go back to your weakest section and finishing reading all of the section strategy articles listed above (if you haven’t finished reading them). If you’re still struggling to get your score close to a 600, I’d recommend consulting one of the following guides in addition to the other guides: For Evidence-Based Reading and Writing: How to Improve Your Low Reading Score How to Improve Your Low SAT Writing Score For Math: How to Improve Your Low SAT Math Score to a 600 Take Your Second Full-Length Practice Test- 3 Hours Use a brand new (not used) full-length practice test the third test from these free SAT PDFs. NOTE: skip the essay section since it doesn't count towards your composite score. As you did for the first test, stick to the exact timing. Each section will have the timing listed at the start of the section. Copy the normal testing conditions as best you can. Review and Analyze Your Second Practice Test- 2-3 Hours As always, review your answers, if you still need to reference our other guide, I’ve provided the link. Take the time to compare the results to your other tests. Did you improve? In what areas are you still struggling? Go back and review the guides if necessary. Day 5: Sunday- 10 Hours Goals for the day: Complete your final practice test, review, and determine where you still need improvement. Take Your Third Full-Length Practice Test- 3 Hours Use a brand new (not used) full-length practice test the fourth of these free SAT PDFs. NOTE: skip the essay section since it doesn't count towards your composite score. As you did for the first test, stick to the exact timing. Each section will have the timing listed at the start of the section. Copy the normal testing conditions as best you can. Review and Analyze Your Second Practice Test- 2 Hours As always, review your answers, if you still need to reference our other guide, I’ve provided the link. Take the time to compare the results to your other tests. Did you improve? In what areas are you still struggling? Topic Refresher- 4-5 Hours Go back to the articles listed above and re-read those for the topics in which you’re still struggling. Create flashcards if you need more help memorizing grammar rules or math formulas and test yourself with them. If you’re close to mastering all of the sections (scoring 650 or above), check out these guides to study some of the toughest questions: The 13 Hardest SAT Math Questions Ever How to Get an 800 on SAT Evidence-Based Reading and Writing Day 6-9: Monday-Thursday- 5 Hours Per Day Each day, go back and review your mistakes from one of your practice tests. Since there are four days and four practice tests, you should be reviewing one test per day. I recommend rewriting the questions you missed on a separate sheet of paper (or printing out a new copy of the test) and attempting to answer the questions again. If you answer correctly, move on. If you're still answering the question incorrectly, ask yourself why you got it wrong? Is there a specific subject area that you're not very knowledgeable about? Again, refer back to our other articles for help in any areas that you haven't fully mastered. You can also try out some official topic-specific practice problems at Khan Academy. These can help you hone the skills you're still struggling with. Day 10: Friday- 0 Hours Relax! You've put in the work. I recommend taking the day before off to let your mind rest and process everything you've done. Exercise, eat healthy meals, and go to bed early. Try to get a full eight hours. Be sure to pack your test ticket, calculator, pencils, erasers, extra batteries, snacks, etc. the night before, so you’re not scrambling the morning of the test. Day : Saturday- 0 Hours Take the test! Wake up at least an hour before you need to leave for your testing center. This way you’ll have plenty of time to eat a big breakfast. Read the newspaper or a book to get your brain going. Relax! You’ve put in the work! Now is your time to shine! What’s Next? How do you figure out which college is right for you? Let us guide you through your college research. Once you've picked the college for you, how do you figure out what a good SAT score is for that college? Once you're in, how can you pay for college? Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Thursday, November 21, 2019

Law - Workplace Deviance Essay Example | Topics and Well Written Essays - 1750 words

Law - Workplace Deviance - Essay Example It is no longer unusual to see an employee making personal calls in an office setting, intentionally going slow on work, using office resources such as internet to chat with friend on the social media and even sabotaging the seniors in an organizational setting. The aforementioned behaviors perfectly fit Anwar et al. (2010) definition of deviance as they threaten the organizational order. A quick scan on the term â€Å"Production Deviance† with the help of Google search engine reveals millions of hits and there are numerous credible sites that are viably of help in my project. There are at least ten credible journals and articles available to help me satisfy the minimum articles requirements to be reviewed, analyzed, and reported for the purpose of this literature review project. Summary of articles Appelbaum et al (2005) in their article â€Å"The relationship of ethical climate to deviant workplace behavior† delves into the causes and implications of how the ethical c limate within an organization in due course affects the occurrence of workplace deviance. Their research evaluates issues of ethical contexts and climates within organizations and their possible implications in the daily work lives of participants, the causes of unethical behavior, which include but not limited to; presence of behaviors antagonistic to organizational norms, internal environment of the organization, and commitment of an organization in fostering friendly work environment among others. Their research investigates current trends in preventing workplace deviance and further recommends future researches on these trendy workplace behaviors. Dunlop and Kibeom (2004) researches on the effect of workplace deviance behaviors and organizational citizenship behavior on the overall organizational performance - they analyzes the influence of organizational citizenship behavior and workplace deviant behavior on the performance of business units, the research also analyses the cont agiousness of WDB and OCB. From their research, they conclude that there is indeed a very strong correlation between the business unit performance, Organizational Citizenship Behavior, and Workplace Deviance Behaviors. In a weighing balance, Workplace Deviant Behaviors have a significantly higher negative impact on the overall business unit performance as compared to the negative impact of Organizational Citizenship Behavior. Does gender play a part in workplace deviance? Anwar et al (2011) delved into the likely relationship between workplace deviant behaviors and gender, and if there is any difference between organizational deviance and interpersonal deviance. Their research yielded that male staffs in their university expressed workplace deviance behaviors more than their female counterparts, and those incidences of organizational deviance was higher than incidences of interpersonal deviance behaviors. Literature Review Introduction In the modern era, managing generation Y employ ees has become one of the greatest challenges to both for profit and non-profit organization. Levels of workplace deviance are on the increase and greatly do have a direct negative impact on the overall organization performance. Robinson and Bennet (2000) define workplace deviance

Tuesday, November 19, 2019

MGT 5A1 Principles of Human Resources Assessment Task Specifications Essay

MGT 5A1 Principles of Human Resources Assessment Task Specifications On this module the formative activities (developmental, pr - Essay Example The role of human resource in managing the employees plays a major role in the success of the business (Fisher, et al, 1990). The department is thorough in the recruitment of employees and only goes for the best qualified individuals in the market. Hiring is on merit. The human resource of Barclays Bank Kenya effectively takes part in the strategic plan of the company through ensuring effective communication from the employer to employees on company objectives. Another way the human resource of Barclays Bank stands out is the effective way in which it handles employee problems. They easily voice their concerns to the human resource without fear of victimization. Another benefit Barclays Kenya stands out for in the market is the benefits employees receive by working there. The company maintains a great pension scheme to allow the employees receive a good pension during retirement. In addition, human resource fosters good relations with employees by working on employee welfare. The ban k holds an annual Family day to bring together the families of employees for a day of sports and fun. The bank also engages the employees in team building activities such as planting trees and offering community service. Human resource organizes community projects to allow employees give back to their communities. This gives employees a sense of pride and self realization by giving back to society. From the evident strong human resource management team in Barclays Bank Kenya, recommendations to other companies suggest that they borrow some of the strategies of the Bank to improve their own human resource departments. Barclays Bank is an international organization, and therefore has experience with several workers from various parts of the world and over a long period of time. Therefore, the human resource department of the company is mature in comparison to other companies. Many companies, especially in the developing world hire individuals based on prejudices such as ethnicity, nep otism, tribalism and discrimination. However, Barclays Bank Kenya, despite having its location in a developing company has a reputation of fairness in hiring as it takes employees based on merit only. Therefore, this practice ought to be adopted by many companies of the sort. A second recommendation that other companies ought to learn from Barclays Bank Kenya is the skill of listening to the opinions of employees. Many employees face harsh treatment and sometimes-unlawful dismissal due to airing of sensitive issues to management. However, the human resource ought to understand that employee opinion is fundamental in running a company and attaining the objectives. Complaints brought forward by employees require serious attention. Dismissing them as acts of rebellion by employees is naive and only leads to poor relations between employers and employees. Therefore, employee feedback requires encouragement, even if it incriminates the administration. Listening to employees reduces strik es, demonstrations and go slows. Therefore, other human resource departments ought to emulate the ethical behavior of Barclays Bank Kenya of listening to their employees and acting on the issues brought forth. In the long run, it promotes the success of the company due to encouraging good relationships between employees to the human resource department (Bianca, 2013). Companies receive recommendation to emulate the human resource practice of Barclays Bank

Sunday, November 17, 2019

Personality Psychology and Introverts Essay Example for Free

Personality Psychology and Introverts Essay Our lives are shaped as profoundly by personality as by gender or race. And the single most important aspect of personality – the north and south of temperament, as the scientist JD Higley puts it – is where we fall on the introvert-extrovert spectrum. Our place on this continuum influences our choice of friends and mates, and how we make conversation, resolve differences, and show love. It affects the careers we choose and whether or not we succeed at them. It governs how likely we are to exercise (a habit found in extroverts), commit adultery (extroverts), function well without sleep (introverts), learn from our mistakes (introverts), place big bets in the stock market (extroverts), delay gratification (introverts), be a good leader (depends on the type of leadership called for), and ask what if (introverts). Its reflected in our brain pathways, neurotransmitters, and remote corners of our nervous systems. Today introversion and extroversion are two of the most exhaustively researched subjects in personality psychology, arousing the curiosity of hundreds of scientists. These researchers have made exciting discoveries aided by the latest technology, but theyre part of a long and storied tradition. Poets and philosophers have been thinking about introverts and extroverts since the dawn of recorded time. Both personality types appear in the Bible and in the writings of Greek and Roman physicians, and some evolutionary psychologists say that the history of these types reaches back even farther than that: the animal kingdom also boasts introverts and extroverts, from fruit flies to pumpkinseed fish to rhesus monkeys. As with other complementary pairings – masculinity and femininity, East and West, liberal and conservative – humanity would be unrecognizable, and vastly diminished, without both personality styles. Take the partnership of Rosa Parks and Martin Luther King Jr: a formidable orator refusing to give up his seat on a segregated bus wouldnt have had the same effect as a modest woman who would clearly prefer to keep silent but for the exigencies of the situation. And Parks didnt have the stuff to thrill a crowd if she had tried to stand up and announce that she had a dream. But with Kings help, she didnt have to. Yet today we make room for a remarkably narrow range of personality styles. Were told that to be great is to be bold, to be happy is to be sociable. Closet introverts pass undetected on playgrounds and in corporate corridors. Some fool even themselves, until some life event – redundancy, an empty nest, an inheritance that frees them to spend time as they like – jolts them into taking stock of their true natures. We live with a value system that I call the Extrovert Ideal – the omnipresent belief that the ideal self is gregarious, alpha and comfortable in the spotlight. The archetypal extrovert prefers action to contemplation, risk-taking to heed-taking, certainty to doubt. He or she favours quick decisions, even at the risk of being wrong; works well in teams and socialises in groups. We like to think that we value individuality, but all too often we admire one type of individual – the kind who is comfortable putting himself out there. Sure, we allow technologically gifted loners who launch companies in garages to have any personality they please, but they are the exceptions, not the rule, and our tolerance extends mainly to those who get fabulously wealthy or hold the promise of doing so. Introversion – along with its cousins sensitivity, seriousness, and shyness – is now a second-class personality trait, somewhere between a disappointment and a pathology. Introverts living under the Extrovert Ideal are like women in a mans world, discounted because of a trait that goes to the core of who they are. Extroversion is an enormously appealing personality style, but weve turned it into an oppressive standard to which most of us feel we must conform. The Extrovert Ideal has been documented in many studies. Talkative people, for example, are rated as smarter, better-looking, more interesting and more desirable as friends. Velocity of speech counts as well as volume: we rank fast talkers as more competent and likable than slow ones. The same dynamics apply in groups, where research shows that the voluble are considered smarter than the reticent – even though theres zero correlation between the gift of the gab and good ideas. Even the word introvert is stigmatised – one informal study, by psychologist Laurie Helgoe, found that introverts described their own physical appearance in vivid language (green-blue eyes, exotic, high cheekbones), but when asked to describe generic introverts they drew a bland and distasteful picture (ungainly, neutral colours, skin problems). But we make a grave mistake to embrace the Extrovert Ideal so unthinkingly. Some of our greatest ideas, art, and inventions – from the theory of evolution to Van Goghs sunflowers to the personal computer – came from quiet and cerebral people who knew how to tune in to their inner worlds and the treasures to be found there. Without introverts, the world would be devoid of Newtons theory of gravity, Einsteins theory of relativity, WB Yeatss The Second Coming, Chopins nocturnes, Prousts In Search of Lost Time, Peter Pan, Orwells Nineteen Eighty-Four, The Cat in the Hat, Charlie Brown, the films of Steven Spielberg, Google (co-founded by introvert Larry Page) and Harry Potter. As the science journalist Winifred Gallagher writes: The glory of the disposition that stops to consider stimuli rather than rushing to engage with them is its long association with intellectual and artistic achievement. Neither E=mc2 nor Paradise Lost was dashed off by a party animal. Even in less obviously introverted occupations, like finance, politics and activism, some of the greatest leaps forward were made by introverts. Al Gore, Warren Buffett, Eleanor Roosevelt and Gandhi achieved what they did not in spite of but because of their introversion. Yet many of the most important institutions of contemporary life are designed for those who enjoy group projects and high levels of stimulation. As children, our classroom desks are increasingly arranged in pods, the better to foster group learning, and research suggests that the vast majority of teachers believe that the ideal student is an extrovert. As adults, many of us work for organisations that insist we work in teams, in offices without walls, for supervisors who value people skills above all. To advance our careers, were expected to promote ourselves unabashedly. The scientists whose research gets funded often have confident, perhaps overconfident, personalities. The artists whose work adorns the walls of contemporary museums strike impressive poses at gallery openings. The authors whose books get published – once a reclusive breed – are now vetted by publicists to make sure theyre talk-show ready. If youre an introvert, you also know that the bias against quiet can cause deep psychic pain. As a child you might have overheard your parents apologise for your shyness. Or at school you might have been prodded to come out of your shell – that noxious expression that fails to appreciate that some animals naturally carry shelter everywhere they go, and that some humans are just the same. All the comments from childhood still ring in my ears, that I was lazy, stupid, slow, boring, writes a member of an email list called Introvert Retreat. By the time I was old enough to figure out that I was simply introverted, it was a part of my being, the assumption that there is something inherently wrong with me. I wish I could find that little vestige of doubt and remove it. Now that youre an adult, you might still feel a pang of guilt when you decline a dinner invitation in favour of a good book. Or maybe you like to eat alone in restaurants and could do without the pitying looks from fellow diners. Or youre told that youre in your head too much, a phrase thats often deployed against the quiet and cerebral. Of course, theres another word for such people: thinkers. You can be a shy extrovert too There are now almost as many definitions of introvert and extrovert as there are personality psychologists. Still, they tend to agree on several important points: for example, that introverts and extroverts differ in the level of outside stimulation that they need to function well. Introverts feel just right with less stimulation, as when they sip wine with a close friend, solve a crossword puzzle, or read a book. Extroverts enjoy the extra bang that comes from activities like meeting new people, skiing slippery slopes, and cranking up the stereo. Many psychologists would also agree that introverts and extroverts work differently. Extroverts tend to tackle assignments quickly. They make fast (sometimes rash) decisions, and are comfortable multitasking and risk- taking. They enjoy the thrill of the chase for rewards like money and status. Introverts often work more slowly and deliberately. They like to focus on one task at a time and can have mighty powers of concentration. Theyre relatively immune to the lures of wealth and fame. A few things introverts are not: the word introvert is not a synonym for hermit or misanthrope. Introverts can be these things, but most are perfectly friendly. One of the most humane phrases in the English language – Only connect! – was written by the distinctly introverted EM Forster in Howards End, a novel exploring the question of how to achieve human love at its height. Nor are introverts necessarily shy. Shyness is the fear of social disapproval or humiliation, while introversion is a preference for environments that are not overstimulating. Shyness is inherently painful; introversion is not. One reason that people confuse the two concepts is that they sometimes overlap (though psychologists debate to what degree). You can be a shy extrovert, like Barbra Streisand, who has a larger-than-life personality and paralysing stage fright; or a non-shy introvert, like Bill Gates, who by all accounts keeps to himself but is unfazed by the opinions of others. You can also, of course, be both shy and an introvert: TS Eliot was a famously private soul who wrote in The Waste Land that he could show you fear in a handful of dust. Many shy people turn inward, partly as a refuge from the socialising that causes them such anxiety. And many introverts are shy, partly as a result of receiving the message that theres something wrong with their preference for reflection, and partly because their physiologies compel them to withdraw from high-stimulation environments. But for all their differences, shyness and introversion have in common something profound. The mental state of a shy extrovert sitting quietly in a business meeting may be very different from that of a calm introvert – the shy person is afraid to speak up, while the introvert is simply overstimulated – but to the outside world, the two appear to be the same. This can give both types insight into how our reverence for alpha status blinds us to things that are good and smart and wise. For very different reasons, shy and introverted people might choose to spend their days in behind-the-scenes pursuits like inventing, or researching, or holding the hands of the gravely ill – or in leadership positions they execute with quiet competence. These are not alpha roles, but the people who play them are role models all the same.

Thursday, November 14, 2019

The Importance of Symbolism in The Glass Menagerie Essay -- Glass Mena

The Importance of Symbolism in The Glass Menagerie  Ã‚      Tom Wingfield is the narrator and a major character in Tennessee William’s timeless play, The Glass Menagerie. Through the eyes of Tom, the viewer gets a glance into the life of his family in the pre-war depression era; his mother, a Southern belle desperately clinging to the past; his sister, a woman too fragile to function in society; and himself, a struggling, young poet working at a warehouse to pay the bills. Williams has managed to create a momentous play using a combination of different elements, including symbolism. Three noteworthy examples of symbolism are the fire escape, a sense of hope and an escape both to the outside world and from it; the glass menagerie itself, a symbol for Laura’s fragility and uniqueness; and rainbows, symbols of unrealized hopes and aspirations. Through the use of these symbols, a greater understanding of the humanistic theme that unfulfilled hopes and desires are an unwanted, but important aspect of the real world is achieved, and The Glass Menagerie is crafted into a meaningful classic drama.   Ã‚  Ã‚  Ã‚  Ã‚   Symbols are a major part of this play that Tom, who is a poet, admits he has a weakness for. One of the first to be presented in the story is the fire escape that ... ...Masterplots, ed. Frank M. Magill. Revised Second Ed. Vol. 5. Pasadena: Salem Press, 1996. Bigsby, C. W. E. â€Å"Entering the Glass Menagerie.† The Cambridge Companion to Tennessee Williams, ed. Matthew C. Roudane. Cambridge: Cambridge University Press, 1997. Scheye, Thomas E. â€Å"The Glass Menagerie: ‘It’s not tragedy, Freckles.’.† Tennessee Williams: A Tribute, ed. Jac Tharpe. Jackson: University Press of Mississippi, 1977. Williams, Tennessee. Conversations with Tennessee Williams, ed. Albert Devlin. Jackson: University Press of Mississippi, 1986. Williams, Tennessee. The Glass Menagerie. New York: New Directions Publishing, 1945.

Tuesday, November 12, 2019

Economics at the University of Pennsylvania Essay

Although I want to major in Economics at the University of Pennsylvania, I have a passion for poetry and prose, and I would love more than anything to develop my writing skills in Penn’s School of Arts and Sciences. That program provides the disciplined and distinguished qualities that I seek. One must be a great reader before becoming a great writer, so I indulge in books of every genre to expand my range of knowledge. Literature brings me great joy, and I will strive to integrate my fondness for reading and writing into my college experience. Penn’s English Department is unique in that it provides the opportunity for students to place an emphasis on studies in creative writing. Within that framework, I want to channel my passion for poetry into academia. As founder and president of Shandong Normal University Literature Association, if accepted, I plan to visit the Kelly Writers House religiously as a way to satisfy my perpetual craving for remarkable literature. I envision myself grabbing a turkey and cheese sandwich with no mayonnaise at the 1920 Commons, then rushing off to the Kelly Writers House with an armful of books by Maya Angelou and Eric Schlosser. Gathered in a tight circle of chairs, I want to share professional works with fellow literature lovers. We will offer our own daring lines of free verse, swap suggestions, compliments, and light-hearted laughs. During workshops, my very soul seeps steadily through an invisible tube from brain to ballpoint. This complex phenomenon of input-output produces painstakingly arranged ink on paper, a painting made of letters. On my way to a morning class on modern American poetry, I will pass Oldenberg’s famed Split Button and acknowledge Mr. Franklin sitting upright in his chair. After the lecture, I can envision Professor Josephine Park and I conducting research by analyzing the influence of conflicts between America and East Asia on Asian-American texts. As part of the Penn family, I will converse with colleagues, sisters, and brothers that destiny forgot to recognize. Then, I will tutor secondary school students about reading and writing through the outreach program. Having been featured in a myriad of written works and publishing my own collections, I will roll up my sleeves and organize literary pieces in the weekly undergraduate magazine, First Call. As evening emerges, I will bike to the Van Pelt Library, work comfortably in my favorite armchair, and complete the finishing touches on a Second World War paper. Traveling to other parts of the City of Brotherly Love, study group friends and I will order a few Philly Cheesesteaks from Pat’s King of Steaks for dinner. My roommate, with lips coated in frothy toothpaste, will open the door when I get back. After taking a shower, I will dry my hair on a blue polka dot towel, sit on my bed, and chortle cheerfully while my roommate chatters about the highlights of her day. Then I will read an article about the Penn Museum from The Daily Pennsylvanian. After turning off the lights and setting my alarm clock for 6:00am, I will drape my jogging shorts and shirt on a chair for the morning. Before drifting off to sleep, I will fondly recall submitting my application to Penn, and smile in the quiet of my room, happy to be here at last.

Saturday, November 9, 2019

Life Philosophy Essay

The meaning of life is to give life meaning Do not let what you cannot do interfere with what you can do. Life Philosophy of John Wooden Even a fool knows you can’t reach the stars, but that doesn’t stop a wise man from trying. â€Å"You can’t make someone Else’s choices. You shouldn’t let someone else make yours. † Life Philosophy of Gen. Colin Powell Man is not the creature of circumstances, circumstances are the creatures of men. We are free agents, and man is more powerful than matter. Life Philosophy of Benjamin Disraeli. When an affliction happens to you, you either let it defeat you, or you defeat it†¦ Life Philosophy of Rosalind Russell A life lived in fear is a life half lived. To live a creative life, we must lose our fear of being wrong. â€Å"It is better to be hated for what you are then to be loved for what your not† There are always two choices. Two paths to take. One is easy. And its only reward is that it’s easy. Positive thinking will let you do everything better than negative thinking will. Life Philosophy of Zig Ziglar You will never achieve what you never begin†¦ The measure of a man is the way he bears up under misfortune. Don’t wait for your ship to come in, swim out to it. Man cannot discover new oceans unless he has the courage to lose sight of the shore. Philosophy of Life by Andre Gide If one seeks advice, give them direction, not correction. Sooner or later, those who win are those who think they can. Philosophy of Life by Richard Bach Do the things you know, and you shall learn the truth you need to know. Philosophy of Life by George Macdonald Let us not be content to wait and see what will happen,  but give us the determination to make the right things happen. Philosophy of Life by Peter Marshall It is better to fail in originality than to succeed in imitation. Don’t take life too seriously. no one gets out alive, anyways. Before you talk about what you want – appreciate what you have. A man either lives life as it happens to him, meets it head-on and licks it, or he turns his back on it and starts to wither away. Life Philosophy from Gene Roddenberry You see, in life, lots of people know what to do, but few people actually do what they know. Knowing is not enough! You must take action. Life Philosophy from Anthony Robbins If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad. Life Philosophy from Denis Waitley You can do what you think you can do and you cannot do what you think you cannot Life Philosophy from Ben Stein Find something you love to do and you’ll never have to work a day in your life. Life Philosophy from Harvey Mackay You can do what you want to do. You can be what you want to be. Life Philosophy from R. David Thomas Philosophies in Life PHILOSOPHY may be defined as the study and pursuit of facts which deal with the ultimate reality or causes of things as they affect life. The philosophy of a country like the Philippines is made up of the intricate and composite interrelationship of the life histories of its people; in other word, the philosophy of our nation would be strange and undefinable if we do not delve into the past tied up with the notable life experiences of the representative personalities of our nation. Being one of the prominent representatives of Filipino personalities, Jose Rizal is a fit subject whose life philosophy deserves to be recognized. Having been a victim of Spanish brutality early in his life in Calamba, Rizal had thus already formed the nucleus of an unfavorable opinion of Castillian imperialistic administration of his country and people. Pitiful social conditions existed in the Philippines as late as three centuries after his conquest in Spain, with agriculture, commerce, communications and education languishing under its most backward state. It was because of this social malady that social evils like inferiority complex, cowardice, timidity and false pride pervaded nationally and contributed to the decay of social life. This stimulated and shaped Rizal’s life phylosophy to be to contain if not eliminate these social ills. Educational Philosophy Rizal’s concept of the importance of education is clearly enunciated in his work entitled Instruction wherein he sought improvements in the schools and in the methods of teaching. He maintained that the backwardness of his country during the Spanish ear was not due to the Filipinos’ indifference, apathy or indolence as claimed by the rulers, but to the neglect of the Spanish authorities in the islands. For Rizal, the mission of education is to elevate the country to the highest seat of glory and to develop the people’s mentality. Since education is the foundation of society and a prerequisite for social progress, Rizal claimed that only through education could the country be saved from domination. Rizal’s philosophy of education, therefore, centers on the provision of proper motivation in order to bolster the great social forces that make education a success, to create in the youth an innate desire to cultivate his intelligence and give him life eternal. Religious Philosophy Rizal grew up nurtured by a closely-knit Catholic family, was educated in the foremost Catholic schools of the period in the elementary, secondary and college levels; logically, therefore, he should have been a propagator of strictly Catholic traditions. However, in later life, he developed a life philosophy of a different nature, a philosophy of a different Catholic practice intermingled with the use of Truth and Reason. Why the change? It could have been the result of contemporary contact, companionship, observation, research and the possession of an independent spirit. Being a critical observer, a profound thinker and a zealous reformer, Rizal did not agree with the prevailing Christian propagation of the Faith by fire and sword. This is shown in his Annotation of Morga’s Sucesos de las Islas Filipinas. Rizal did not believe in the Catholic dogma that salvation was only for Catholics and that outside Christianity, salvation was not possible even if Catholics composed only a small minority of the world’s religious groups. Nor did he believe in the Catholic observation of fasting as a sacrifice, nor in the sale of such religious items as the cross, medals, rosaries and the like in order to propagate the Faith and raise church funds. He also lambasted the superstitious beliefs propagated by the priests in the church and in the schools. All of these and a lot more are evidences of Rizal’s religious philosophy. Political Philosophy In Rizal’s political view, a conquered country like the Philippines should not be taken advantage of but rather should be developed, civilized, educated and trained in the science of self-government. He bitterly assailed and criticized in publications the apparent backwardness of the Spanish ruler’s method of governing the country which resulted in: 1. the bondage and slavery of the conquered ; 2. the Spanish government’s requirement of forced labor and force military service upon the n natives; 3. the abuse of power by means of exploitation; 4.the government ruling that any complaint against the authorities was criminal; and 5. Making the people ignorant, destitute and fanatic, thus discouraging the formation of a national sentiment. Rizal’s guiding political philosophy proved to be the study and application of reforms, the extension of human rights, the training for self government and the arousing of spirit of discontent over oppression, brutality, inhumanity, sensitiveness and self love. Ethical Philosophy The study of human behavior as to whether it is good or bad or whether it is right or wrong is that science upon which Rizal’s ethical philosophy was based. The fact that the Philippines was under Spanish domination during Rizal’s time led him to subordinate his philosophy to moral problems. This trend was much more needed at that time because the Spaniards and the Filipinos had different and sometimes conflicting morals. The moral status of the Philippines during this period was one with a lack of freedom, one with predominance of foreign masters, one with an imposition of foreign religious worship, devotion, homage and racial habits. This led to moral confusion among the people, what with justice being stifled, limited or curtailed and the people not enjoying any individual rights. To bolster his ethical philosophy, Dr. Rizal had recognized not only the forces of good and evil, but also the tendencies towards good and evil. As a result, he made use of the practical method of appealing to the better nature of the conquerors and of offering useful methods of solving the moral problems of the conquered. To support his ethical philosophy in life, Rizal: 1. censured the friars for abusing the advantage of their position as spiritual leaders and the ignorance and fanaticism of the natives; 2.  counseled the Filipinos not to resent a defect attributed to them but to accept same as reasonable and just; 3. advised the masses that the object of marriage was the happiness and love of the couple and not financial gain; 4. censured the priests who preached greed and wrong morality; and 5. advised every one that love and respect for parents must be strictly observed. Social Philosophy That body of knowledge relating to society including the wisdom which man’s experience in society has taught him is social philosophy. The facts dealt with are principles involved in nation building and not individual social problems. The subject matter of this social philosophy covers the problems of the whole race, with every problem having a distinct solution to bolster the people’s social knowledge. Rizal’s social philosophy dealt with; 1. man in society; 2. influential factors in human life; 3. racial problems; 4. social constant; 5. social justice; 6. social ideal; 7. poverty and wealth; 8. reforms; 9. youth and greatness; 10. history and progress; 11. future Philippines. The above dealt with man’s evolution and his environment, explaining for the most part human behavior and capacities like his will to live; his desire to possess happiness; the change of his mentality; the role of virtuous women in the guidance of great men; the need for elevating and inspiring mission; the duties and dictates of man’s conscience; man’s need of practicing gratitude; the necessity for consulting reliable people; his need for experience; his ability to deny; the importance of deliberation; the voluntary offer of man’s abilities and possibilities; the ability to think, aspire and strive to rise; and the proper use of hearth, brain and spirit-all of these combining to enhance the intricacies, beauty and values of human nature. All of the above served as Rizal’s guide in his continuous effort to make over his beloved Philippines.