Tuesday, December 17, 2019
The Sinusoidal Nature Of Generations - 1310 Words
The Sinusoidal Nature of Generations Emily Bronteââ¬â¢s melodramatic sensational novel, Wuthering Heights, is a heart-rending love story illustrated by a spectator narration. The story consumes the life of two romantic ââ¬Å"soul matesâ⬠predestined to never ultimately be together and the impact of their lives on those who surround them. Each novel follows an undefined different story of a sole family. Gabriel Marquezââ¬â¢s One Hundred Years of Solitude explores comparable themes as those in Bronteââ¬â¢s novel unraveling the story of the Buendia family and the tragic occurrences to each. The tragedy of the family affects the village where they originated from, inflicting pain similar to the characters of Wuthering Heights. Although the novels diverge in both time periods and cultural backgrounds, both illustrate the generational impact and inevitable repetition within society through the exploration of love, societal values, and happenings. Wuthering Heights establishes the replicating cycle of the second and third generation of the Earnshaw and Linton family line. Throughout each individual generation, names are reclaimed as well as characteristics within the personages are recycled. Cathy Linton is entitled after her beloved deceased mother Catherine Earnshaw Linton. Under the observation of her father, Edgar Linton, and later of Heathcliff, Cathy displays various behaviors and qualities that her mother possessed. A prime trait mutual by both is a frenzied temper especially displayedShow MoreRelatedAnalysis Of Solar PV Power Generation727 Words à |à 3 Pagesright type of converters for the different requirement in specific application has great influence on the optimum performance of the photovoltaic system. In last two decades, enormous developments have been taken place in the area of solar PV power generation. 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Stockhausen began studying under Messaian with the influence of serialism, early pieces the influence can be seen from both, his mentor and Webern, notably in Kreuzspiel (1951), and Spiel (1952); the opening of Klavierstucke (1952) also beganRead MoreAre Electro-Acoustics and the Vernacular the Largets Developments in 20th Century Music?2634 Words à |à 11 Pagessynthesized music. Many of Webernââ¬â¢s followers tried to extend the idea of ââ¬Ëtone colourââ¬â¢ and the 12-tone technique to electronic music, notably Stockhausen who was greatly influenced by Webernââ¬â¢s serial technique. How Stockhausenââ¬â¢s influenced an electronic generation. Stockhausen began studying under Messaian with the influence of serialism, early pieces the influence can be seen from both, his mentor and Webern, notably in Kreuzspiel (1951), and Spiel (1952); the opening of Klavierstucke (1952) also beganRead MoreCobalt Resource Scarcity in the United States Economy5871 Words à |à 24 Pagesà Project à à à Due à to à an à increasing à global à demand à for à energy, à engineers à have à been à challenged à to à come à up à with à a à new à generation à synergy, à which à has à to à be à a à sustainable à energy à system. à One à of à the à major à capacity à additions à over à the à next à 20 à years à will à be à natural à gas à fired à power à plants, à which à utilize à gas à turbine à power à generation à equipment. à The à demand à for à cobalt à is à expected à to à increase à significantly. à But à can à the à identified à reserves à of à cobaltRead MoreTransient Stability Improvement Of Power3949 Words à |à 16 PagesTransient Stability Improvement of Power System Integrated With Wind Generation K.SRINIVASA RAO1 Assistant Professor N.SRILATHA2 Assistant Professor Faculty of Electrical Engineering Faculty of Electrical Engineering Bharat Institute of Engineering Technology University College of Engineering (A), OU Hyderabad, TS, India-501510 Hyderabad, TS, India-500007 E-mail: katta040@gmail.com E-mail: latha_charya@yahoo.co.in Abstract: Global warming is the most concern to the environmental issues and
Sunday, December 8, 2019
Marketing Communication Plan of Blackmore-Samples for Students
Question: Develop and Write an alternative IMC plan that Involves the Company you Currently work for or the Company you want to start up. Answer: Introduction This report is going to examine the Integrated Marketing Communication Plan of a popular Australian organization, i.e. Blackmore Limited. Blackmore Limited is a popular organization in Australia, which is engaged in manufacturing the vitamin and dietary supplements. The organization is adopting many effective promotional and advertising strategies in introducing the products to market. This discussion includes the integrated communication plan for Blackmore Limited. The following report is significantly emphasized on the products and services of organization, its target market and communication objectives like; brand awareness. Creative styles of advertising and media plan for Blackmore Limited. At the end, it evaluates the effectiveness of media plan and communication strategy of the organization. Thus, the entire communication plan will focus on the advertising and marketing activities, which will assist it in approaching to potential customers. By using effective communication strategies, it is expected that the intentions behind products will be communicated to the target audiences properly. Currently, the market position of Blackmore Limited is adversely affecting, so this communication plan assist the organization in introducing its products and services successfully. Company background Blackmore Limited is a popular organization in Australia, which was found as a naturopathic organization in the year 1938. It was established in Brisbane by Maurice Blackmore. Currently, the organization has emerged as a household health ad vitamin supplements. This organization has been an industry leader for over 70 years. Now, Blackmore is offering over 150 products and catering all the areas of health supplements and vitamins. It supplies its products via different distribution channels, like; retail pharmacy, supermarkets and food stores. The company has established its image as a most trusted organization in Australia (Blackmore, 2013). It has increased its revenues and profits over past few years, because of its huge demand from China country for high quality dietary and vitamin supplements. The major attraction towards company is that its products are not too much expensive and affordable for each and every level of people. At the end of financial year 2015, its revenues were over $471 million. There are many competitors in the industry, like; Swisse, Natures way, Cenovis Berocca etc. Marketing Objectives As discussed above, Blackmore Limited is a leading player in natural health and vitamin supplement industry. By following its mission and mission, the organization is working on its marketing objectives. The major marketing objective of Blackmore is to make the people aware about the vitamins, minerals, nutrients and herbs (Andrews and Shimp, 2017). The organization is looking towards natural health and motivating the population to invest money on their health and well-being. Target Audience Segment Analysis Market segmentation consists of categorizing the total population on the basis of different characteristics. These characteristics are like; demographics, psychographics and some other factors. The major target market of the Blackmore Limited is the young generation that is between the age group of 25 to 35 years (Young, 2014). The reason behind targeting this segment is that youth is a key pillar of the community. It is concentrating on the people, who are very conscious for their health and youths are very concerned about their health, so it can easily convince them for consuming their health and vitamin supplements. In addition, the company is targeting female consumers also because female group is more interested in buying dietary supplements. Organization emphasizes on behavioral characteristics because once the customers know about the quality and standard of products, they always prefer to consume those products due to their brand and quality (Daoud, 2016). Blackmore Limited i s focusing on offering best quality in products. Communication (Advertising) Objectives There are several players in the vitamin and supplement industry, such as; Swisse, Cenovis, Berocca and Natures Way. So, Blackmores need to set its communication objective and create a well-organized promotional campaign before launching new products in the market. The company has covered almost entire market in Australia, but still there is need to use effective strategies to gain competitive advantage in the market (Fehrnstorm Rich, 2009). By looking the market and potential customers, the Blackmore is developing its communication objectives, like; The first communication objective of company is to cover most of the Australian market with its major products, i.e. health and vitamin supplements. It will make the customers aware about the benefits of its products. This communication objective of Blackmores can be attained by collecting the information regarding the customers and available products in market. Another objective of Blackmore is to increase its market share in pharmaceutical industry. For this, it will focus on attracting new customers, who have never consumed these products. This objective of organization can be attained by enhancing brand awareness among Australian population. The last objective of the company is to increase its sales by focusing on the reviews and feedback from its existing customers. It will help the organization in enhancing the quality of products and gaining more profits (Freeman, 2010). For expansion of its business, the organization will start to sell pet care products in the market. For targeting segment for these new products, the company will perform the advertising activities with some repetitive messages. The above-mentioned communication objectives would be placed by Blackmores Limited for the integrated communication plan to get a better position in Australian industry. Styles of creative advertising In the modern business environment, there are so many organizations, which have adopted creative styles for advertising strategy to attract the customers towards their products. The organization creates these styles by considering different factors, like; behavioral, demographic, psychographic etc. creative strategy of a company is a strategy that is related to deciding on that what data and information must be included in the advertising message. Blackmores Limited is advertising its products and services by using a slogan or tagline, i.e. Stay healthy, Stay powerful. The promotional plan of organization will be prepared on the basis of this tagline, as it will retain existing customers and creating new customers. The advertisement is created to enhance the awareness of the vitamin and dietary supplements for Blackmores Limited. It will definitely enhance the brand image and reputation of Blackmore Limited Australia (Ibis world, 2016). It will increase the market coverage of Blackmo re in the Australian market. This creative style of advertising will be beneficial for this integrated communication plan of Blackmores. In addition, the organization will create a creative advertising message. There may be some ethical issues related to communication objectives of Blackmores Limited. Sometimes, advertising and marketing causes the people to buy the products, which are not affordable for them. This can be true in the case of Blackmores Limited. The prices of products are very high, so people cannot afford easily, but the advertising of dietary and health supplements influences the youths and female group, who are very conscious to their health. Another issue may be related to the advertisement of prescription products of company (Keller, 2009). The code of conduct of company includes that advertisements for the prescription products should not be sited in any part of prescribing software packages. In addition, the organization will not provide the comparative data about the advantages and disadvantages of other brands. These are the ethical issues, which can affect the future growth and success of organization. Advertising message Along with the creative advertising style, Blackmores Limited will develop a creative advertising message. In this, the information about companys products and services will be included in a creative and attractive way. There will be a special message for its new products, i.e. pet care products. This message will assist the organization in increasing product awareness among its potential customers. There are some marketing techniques, which can be used in the organizations promotional campaign, i.e. direct marketing, advertisement, public relations etc. These techniques will assist Blackmores Limited in creating awareness among existing customers and creating new customers. It can use public relation technique to collect feedback from customers, so they can make improvement in their current products (Luttrell, 2016). It will motivate the customers to purchase their products, because they will think that company cares about them. It will enhance the trust of population for the compan y. Media Plan In developing the media plan, Blackmores Limited will implement different media strategies and use many media vehicles, which will help the company in achieving its communication objectives and creative strategy. This media plan will be developed very efficiently and effectively, so that the organization can appeal the customers. Following are the media vehicles and media strategies, which can be adopted by Blackmores in being more competitive and increasing its presence among public (Luxton, Reid and Mavondo, 2015). Online Media Online media can work as most effective tool in the promotional plan of any organization. Blackmores Limited can use online marketing to promote its products to the bulk of population. Reason behind choosing this marketing tool is that currently most of the people are actively engaged in using the social media and networking sites. It is the most popular tool in todays era. So, online media marketing is the best, which can be used in its promotional plan. There are different modes of social media, like; Twitter, Facebook, Instagram, Youtube etc. which will be used by Blackmore to promote its products. In the social media marketing tools, there are both paid and unpaid tools. The company will promote its products and services on these social networking sites (Mihart, 2012). It can create a page on Facebook, where it can showcase its existing and new products. In addition, it will use E-mail marketing that can also be implemented by Blackmores. Only 1% market will be taken by organizat ion for market increment. If the organization uses these channels effectively, it will assist in targeting the market and creating new customers in the market. Generally, online media marketing is considered as a two-way communication methods. Events Conducting different events are also a great way of reaching to the potential customers. There may be different events, which can take place for the customers. In these events, companys customer support executive can have a conversation with the people. The organization can conducted these events in shopping malls and some other public places. These types of events will assist the organization in recognizing the demands and expectations of customers. Through these events, Blackmore can understand the attitudes and perception of customers towards their products and services (Ots, Ots, Nyilasy and Nyilasy, 2017). This is also a two-way communication method that can attract the people effectively. Traditional method of media There are some methods, which can be very effective for promotion for promoting the products, but these media channels are very expensive for the company. This method consists of broadcasting the advertisements of health and vitamin supplements on these channels, which are popular in the market. This media vehicle can help the Blackmores to approach the people, who are not using internet and social media networking sites. Moreover, distributing pamphlets and putting hoardings on roads will aid the company in increasing its public presence. This method of media is one sided communication method, which will be used by Blackmores Limited in communicating with its customers and promoting its products (Percy, 2014). Print Media Print media is an effective way to enhance the brand awareness of Blackmores. In this, the people can get the knowledge about companys products via print media, like; newspapers and magazines. For this, the organization will select the newspapers and magazines, which are highly circulated in the area. It will also place the ads in health and fashion magazines to attract the targeted customers. Thus, these media vehicles can help Blackmores Limited in implementing its creative style of advertising and attaining its communication objectives. The major objective behind choosing these media vehicle is to convey their advertising message and ideas to customers and motivate them to purchase their dietary and vitamin supplements. Evaluation of IMC plan effectiveness After developing the Integrated Marketing Communication plan, it is a significant task to get a confirmation that the implemented media strategies are on the target. The evaluation of this plan will be done on the basis of how Blackmores reaches to its target customers and achieve its communication and marketing objectives (Shimp, 2008). This evaluation will be done after implementing the promotional plan in the process. First, the company will evaluate the feedback of customers to the advertisement on the media channels. The people in marketing team will see that the advertisements are effective to entice the interest of people from their target market. As the organization is adopting different vehicles of media, so the effectiveness of plan will totally depend on these media, which showcase the introduction of products of Blankmores Limited. If there will more broadcasting and print media, there company can do more publicity among people. Blackmores uses the post testing and pretesting techniques for gaining revert from target market. The testing techniques will be implemented accordingly, like; post testing will be done after the promotional campaign. This organization will conduct this evaluate the impact of actions and change the mind of customers towards organizational products (Thorson and Moore, 2013). In addition, the organization will conduct a survey, in which it will take the opinions of customers. Furthermore, Blackmores will prepare a questionnaire, which will include some questions regarding the products of company. It will be filled by customers and other external stakeholders. After the implementation of promotional plan, the organization will observe the results of this campaign. By the evaluation process, it will be analyzed that whether the IMC plan of Blackmores Limited is successful in communicating to the people and achieving its objectives. Thus, the success or failure of integrated communication plan of Blackmores Limited can be evaluated by using different methods. After evaluating the plan, the company can make changes according to the needs of plan. Conclusion From the above analysis, it can be concluded that Blackmore Limited is a leading organization in Australia that manufactures and sells dietary and vitamin supplements. People can consume these supplements as medicines to improve their health and make them more healthy and strong. The organization is creating an IMC plan to promote its new and existing products. This plan will help the organization in attracting the customers and staying competitive in the market. Thus, the plan includes different media strategies and creative advertising strategies for reaching to the customers. It will help the organization in enhancing awareness among customers about its products. In this way, this promotional plan can be successful to the company for attaining its marketing and communication objectives. References Andrews, J.C. and Shimp, T.A., 2017.Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Blackmore, 2013, Blackmores Limited Presentation to Goldman Sachs Emerging Companies Conference 15 May 2013, retrieved from https://www.asx.com.au/asxpdf/20130515/pdf/42fx2m44xv8zd4.pdf. Daoud, H., 2016, 8 Essential Elements of a Social Media Marketing Strategy, accessed on 5th October 2016 from https://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/ Fehrnstorm, M. Rich, D.M, 2009, Using Events to Drive an Integrated Marketing Model. Journal of Integrated Marketing Communications. Freeman, R.E, 2010, Strategic Management: A Stakeholder Approach. Cambridge University Press. Ibis world, 2016, Blackmores Limited - Profile Company Report Australia, accessed on 5th October 2016 from https://www.ibisworld.com.au/enterprisefull/segments.aspx?entid=1165 Keller, K.L, 2009, Building strong brands in a modern marketing communications environment. Journal of Marketing Communications. Luttrell, R., 2016, Social Media: How to Engage, Share, and Connect, Rowman Littlefield Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), pp.37-46. Mihart, C, 2012, Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision Making Process. International Journal of Marketing Studies. Ots, M., Ots, M., Nyilasy, G. and Nyilasy, G., 2017. Just doing it: theorising integrated marketing communications (IMC) practices.European Journal of Marketing,51(3), pp.490-510. Percy, L, 2014, Strategic Integrated Marketing Communications. Routledge Publications. Thorson, E. and Moore, J. eds., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press. Shimp, T.A, 2008, Advertising Promotion and Other Aspects of Integrated Marketing Communications. Cengage Learning. Young, A., 2014.Brand media strategy: integrated communications planning in the digital era. Springer.
Sunday, December 1, 2019
International Economics and U.s. Exports Essay Example Essay Example
International Economics and U.s. Exports Essay Example Paper International Economics and U.s. Exports Essay Introduction International Flow of Funds Lecture Outline Balance of Payments Current Account Capital and Financial Accounts International Trade Flows Distribution of U. S. Exports and Imports U. S. Balance of Trade Trend International Trade Issues Events That Increase International Trade Trade Friction Factors Affecting International Trade Flows Impact of Inflation Impact of National Income Impact of Government Policies Impact of Exchange Rates Interaction of Factors Correcting a Balance of Trade Deficit Why a Weak Home Currency is not a Perfect Solution International Capital Flows Distribution of DFI by U. S. Firms Distribution of DFI in the U. S. Factors Affecting Direct Foreign Investment Factors Affecting International Portfolio Investment Impact of International Capital Flows Agencies that Facilitate International Flows How International Trade Affects an MNCââ¬â¢s Value Chapter Theme This chapter provides an overview of the international environment surrounding MNCs. The chapter is macro- oriented in that it discusses international payments on a country-by-country basis. This macro discussion is useful information for an MNC since the MNC can be affected by changes in a countryââ¬â¢s current account and capital account positions. . Balance of Payments. a. Of what is the current account generally composed? ANSWER: The current account balance is composed of (1) the balance of trade, (2) the net amount of payments of interest to foreign investors and from foreign investment, (3) payments from international tourism, and (4) private gifts and grants. b. Of what is the capital account generally composed? ANSWER: The capital account is composed of all capital investments made between countries, including both direct foreign investment and purchases of securities with maturities exceeding one year. . Inflation Effect on Trade. a. How would a relatively high home inflation rate affect the home countryââ¬â¢s current account, other things being equal? ANSWER: A high infla tion rate tends to increase imports and decrease exports, thereby increasing the current account deficit, other things equal. b. Is a negative current account harmful to a country? Discuss. ANSWER: This question is intended to encourage opinions and does not have a perfect solution. A negative current account is thought to reflect lost jobs in a country, which is unfavorable. International Economics and U.s. Exports Essay Body Paragraphs Yet, the foreign importing reflects strong competition from foreign producers, which may keep prices (inflation) low. 3. Government Restrictions. How can government restrictions affect international payments among countries? ANSWER: Governments can place tariffs or quotas on imports to restrict imports. They can also place taxes on income from foreign securities, thereby discouraging investors from purchasing foreign securities. If they loosen restrictions, they can encourage international payments among countries. 4. IMF. a. What are some of the major objectives of the IMF? ANSWER: Major IMF objectives are to (1) promote cooperation among countries on international monetary issues, (2) promote stability in exchange rates, (3) provide temporary funds to member countries attempting to correct imbalances of international payments, (4) promote free mobility of capital funds across countries, and (5) promote free trade. b. How is the IMF involved in international trade? ANSWER: The IMF i n involved in international trade because it attempts to stabilize international payments, and trade represents a significant portion of the international payments. 5. Exchange Rate Effect on Trade Balance. Would the U. S. balance of trade deficit be larger or smaller if the dollar depreciates against all currencies, versus depreciating against some currencies but appreciated against others? Explain. ANSWER: If the dollar weakens against all currencies, the U. S. balance of trade deficit will likely be smaller. Some U. S. importers would have more seriously considered purchasing their goods in the U. S. if most or all currencies simultaneously strengthened against the dollar. Conversely, if some currencies weaken against the dollar, the U. S. importers may have simply shifted their importing from one foreign country to another. 6. Demand for Exports. A relatively small U. S. balance of trade deficit is commonly attributed to a strong demand for U. S. exports. What do you think is th e underlying reason for the strong demand for U. S. exports? ANSWER: The strong demand for U. S. exports is commonly attributed to strong foreign economies or to a weak dollar. 7. Impact on International Trade. Why do you think international trade volume has increased over time? In general, how are inefficient firms affected by the reduction in trade restrictions among countries and the continuous increase in international trade? ANSWER. International trade volume has increased because of the reduction in trade restrictions over time. It may have also increased for many other reasons, such as increased information flow (via Internet etc. ) between firms in different countries. Inefficient firms are adversely affected if they have to face tougher competition from foreign firms as a result of a reduction in trade restrictions. 8. Effects of the Euro. Explain how the existence of the euro may affect U. S. international trade. ANSWER: The euro allowed for a single currency among many Eu ropean countries. It could encourage firms in those countries to trade among each other since there is no exchange rate risk. This would possibly cause them to trade less with the U. S. The euro can increase trade within Europe because it eliminates the need for several European countries to exchange currencies when trading with each other. 9. Currency Effects. When South Koreaââ¬â¢s export growth stalled, some South Korean firms suggested that South Koreaââ¬â¢s primary export problem was the weakness in the Japanese yen. How would you interpret this statement? ANSWER: One of South Koreaââ¬â¢s primary competitors in exporting is Japan, which produces and exports many of the same types of products to the same countries. When the Japanese yen is weak, some importers switch to Japanese products in place of South Korean products. For this reason, it is often suggested that South Koreaââ¬â¢s primary export problem is weakness in the Japanese yen. 10. Effects of Tariffs. Assum e a simple world in which the U. S. exports soft drinks and beer to France and imports wine from France. If the U. S. mposes large tariffs on the French wine, explain the likely impact on the values of the U. S. beverage firms, U. S. wine producers, the French beverage firms, and the French wine producers. ANSWER: The U. S. wine producers benefit from the U. S. tariffs, while the French wine producers are adversely affected. The French government would likely retaliate by imposing tariffs on the U. S. beverage firms, which would adversely affect their value. The French beverage firms would benefit. Advanced Questions 11. Free Trade. There has been considerable momentum to reduce or remove trade barriers in an effort to achieve ââ¬Å"free trade. Yet, one disgruntled executive of an exporting firm stated, ââ¬Å"Free trade is not conceivable; we are always at the mercy of the exchange rate. Any country can use this mechanism to impose trade barriers. â⬠What does this statement mean? ANSWER: This statement implies that even if there were no explicit barriers, a government could attempt to manipulate exchange rates to a level that would effectively reduce foreign competition. For example, a U. S. firm may be discouraged from attempting to export to Japan if the value of the dollar is very high against the yen. The prices of the U. S. oods from the Japanese perspective are too high because of the strong dollar. The reverse situation could also be possible in which a Japanese exporting firm is priced out of the U. S. market because of a strong yen (weak dollar). [Answer is based on opinion. ] 12. International Investments. U. S. -based MNCs commonly invest in foreign securities. a. Assume that the dollar is presently weak and is expected to strengthen over time. How will these expectations affect thetendency ofU. S. investors to invest in foreign securities? ANSWER: The expectations of a strong dollar would discourage U. S. nvestors from investing abroad. If the dollar is relatively weak now, U. S. investorsneed more dollars to make purchase foreign currency (when investing). If thedollar strengthens over their investment horizon, they willexchange the foreigncurrency (as the investment is liquidated) into dollars at a less favorable exchange rate than the exchange rate at which they converted dollars into the foreign currency. That is, the exchange rate effect would reduce the yield that they earn on their investment. b. Explain how low U. S. interest rates can affect the tendency of U. S. -based MNCs to invest abroad. ANSWER: Low U. S. nterest rates can encourage U. S. -based MNCs to invest abroad, as investors seek higher returns on their investment than they can earn in the U. S. c. In general terms, what is the attraction of foreign investments to U. S. investors? ANSWER: The main attraction is potentially higher returns. The international stocks can outperform U. S. stocks, and international bonds can outperform U. S. bonds. Howev er, there is no guarantee that the returns on international investments will be so favorable. Some investors may also pursue international investments to diversify their investment portfolio, which can possibly reduce risk. 3. Exchange Rate Effects on Trade. a. Explain why a stronger dollar could enlarge the U. S. balance of trade deficit. Explain why a weaker dollar could affect the U. S. balance of trade deficit. ANSWER: A stronger dollar makes U. S. exports more expensive to importers and may reduce imports. It makes U. S. imports cheap and may increase U. S. imports. A weaker home currency increases the prices of imports purchased by the home country and reduces the prices paid by foreign businesses for the home countryââ¬â¢s exports. This should cause a decrease in the home countryââ¬â¢s demand for imports and an increase in the foreign demand for the home countryââ¬â¢s exports, and therefore increase the current account. However, this relationship can be distorted by other factors. b. It is sometimes suggested that a floating exchange rate will adjust to reduce or eliminate any current account deficit. Explain why this adjustment would occur. ANSWER: A current account deficit reflects a net sale of the home currency in exchange for other currencies. This places downward pressure on that home currencyââ¬â¢s value. If the currency weakens, it will reduce the home demand for foreign goods (since goods will now be more expensive), and will increase the home export volume (since exports will appear cheaper to foreign countries). c. Why does the exchange rate not always adjust to a current account deficit? ANSWER: In some cases, the home currency will remain strong even though a current account deficit exists, since other factors (such as international capital flows) can offset the forces placed on the currency by the current account. We will write a custom essay sample on International Economics and U.s. Exports Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on International Economics and U.s. Exports Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on International Economics and U.s. Exports Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer
Tuesday, November 26, 2019
Personnally on Genetic Engineering essays
Personnally on Genetic Engineering essays On the issue of Genetic Engineering, I personally fall in between, I am neither for nor against that issue thus, I could make an argument for both sides. I totally support advancement, particularly when it involves science and technology, etc. But in any situation, where one must take a position, one side often times outweighs the other. As is the case in this situation and since I must choose a side, I will argue against the issue of Genetic modification of foods. I have three questions to support my argument. I begin with religion, is biotechnology so advanced that it now has the right to play God? The second question is who really benefits from this entire process; after all, just recently it was discussed on CNN how a country in South America is experiencing devastating famine, how is that possible when we are able to reproduce foods in a laboratory? And my final question is how much say so do we as consumers have on this issue? Genetically modified foods arent labeled, shouldnt we know what we are eating and where it originates. I dont know about anyone else but that is important to me. Those three issues are very important to everyone who shops for him/herself at a local grocery store or supermarket. My very strict religious background does not allow me to side with the unnatural disruption of nature. I refer to the cross breeding or mixing genes. To say that nature has a mind of its own almost sound moronic but in a way, nature does have a mind if its own, after all, man did not create bananas or tomatoes in a lab, those were created by nature as they were obviously intended to be. And mixing or modifying any of the natural process by which these things were made is not natural and is very possibly dangerous. Things such as allergic reactions, long term effects of these modifications are not tested on a regular basis. In history, there are many cases that prove that scientists must draw the ...
Friday, November 22, 2019
How to Cram for the SAT 10-Day, 200-Point Prep Plan
How to Cram for the SAT 10-Day, 200-Point Prep Plan SAT / ACT Prep Online Guides and Tips If youââ¬â¢re reading this guide, Iââ¬â¢m going to assume you donââ¬â¢t have a lot of time before your SAT test date. If you do have a lot of time before your SAT test date (one month or more), feel free to read this article for useful tips, but I urge you to spread your prep out over the full amount of time you have. Do not wait to cram. The total amount of time spent preparing for the SAT matters, and though you can make great strides in just 10 days, you still need to put in the time. Iââ¬â¢ll guide you through the steps to successfully cram for the SAT and raise your score by up to 200 points. WARNING: You should not use this SAT cram guide unless absolutely necessary. If you'll have the chance to take the SAT another time, after this test, I recommend doing quick basic preparation for this test date (following the beginning of this guide) and then do a more extensive study program for the next test date. Consider trying PrepScholar or another prep program before your next SAT test date. If you decide to use this cramming study guide, it is a very ambitious plan that requires tremendous dedication to be successful. All that being said, if you do decide to follow this plan, I've outlined two preliminary steps below, followed by the fast SAT prep plan itself. Print Your Practice Material All of the new SAT practice tests created by the College Board are currently available online for free. Print yourself copies of the first four of these free SAT PDFs. Iââ¬â¢ll tell you how/when to use them below. Create a Schedule You need to create a strict study schedule and stick to it. With only 10 days to get a 200 point score increase, 30 minutes per day is not going to do it. Here at PrepScholar, we recommend fitting in about 80 hours of preparation if youââ¬â¢re hoping for a 200 point score improvement. You need to compress that study schedule into 10 days. Although fitting in 80 hours will be nearly impossible in 10 days (especially if you have school), you probably donââ¬â¢t need quite that much time since cramming gives you the advantage of not losing your muscle memory for test techniques. Iââ¬â¢ve created a sample schedule below that fits in 55 hours of prep into the 10 days before the test. Day # of Hours to Study Wednesday 5 Thursday 5.5 Friday 5.5 Saturday 9 Sunday 10 Monday 5 Tuesday 5 Wednesday 5 Thursday 5 Friday 0 Saturday 0- Take the Test! If youââ¬â¢re on summer vacation, great: youââ¬â¢ll have plenty of free time to commit to this schedule. If youââ¬â¢re attempting to do fast prep during the school year, however, youââ¬â¢ll need to prioritize your SAT prep above all else. Itââ¬â¢s only for 10 days! Iââ¬â¢ve outlined the plan for each day below. 10-Day Prep Plan Before starting this plan, read through what you'll need for each day (both in terms of time and materials). You don't want to block out six hours of study time only to realize that you've left your graphing calculator at school. Note: This study plan is tailored to students taking the Saturday SAT. If you'll be taking the SAT on a Sunday or during the week in school, you may have to move around the hours for some of the days so that you don't end up having to study for 10 hours on a schoolday. Day 1: Wednesday- 5-5.5 Hours Goals for the day: Familiarize yourself with the test format, pick a target score, and take a practice test. Familiarize Yourself With the Test Format- 15 Minutes Knowing the test format will be a huge advantage when you take the test, I recommend you read through these guides: New SAT in 2016: Reading Section What's Actually Tested on SAT Math? How Do You Calculate SAT Score? Raw and Scaled By the end of reading these guides, youââ¬â¢ll have a basic familiarity with whatââ¬â¢s tested on both sections of the test and how your final score is calculated, which is important to know in order to understand SAT strategy. Pick a Target Score- 30 Minutes If you havenââ¬â¢t already, you need to figure out your target score. I wonââ¬â¢t go into depth here because weââ¬â¢ve already got another great guide on picking your target score for your college. However, the short explanation of how to pick your target score is to aim for a score at or above the 75th percentile score for admits at your target school. Having a target score will help you stay motivated during your 10 days of preparation. Write the number somewhere important like on your desk, and tell your parents your target score. Putting it out there will make you more motivated to reach it. Take a Practice Test- 3 Hours 45 Minutes Take your first practice test using one of these free SAT PDFs. Make sure to use one of the most recent tests, so your practice test is as similar as possible to your actual SAT test. Stick to the exact timing. Each section will have the timing listed at the start of the section. Try to imitate the testing conditions. Find a quiet space where you can be alone. Review and Analyze Your Practice Test- 1 Hour Once youââ¬â¢ve completed your practice test, review your practice test following the steps outlined in this guide and grade your essay using the SAT essay rubric. Analyze your test after youââ¬â¢ve reviewed: Which section was your weakest? Why was it your weakest? Were your issues mainly not understanding the content or did you make more careless errors? Did you not understand the questions? Did you run out of time? If you cannot readily identify your weakest section (i.e. if your Math and Evidence-based Reading and Writing scores were similar), you should try to identify the one in which you got the most questions wrong because you did not understand the content or information necessary to answer the question. Content issues are impossible to overcome without studying, yet they are the easiest mistake type to fix because all you need to do is simply learn the necessary content. You need to start by identifying your weakest section because that is what you'll prioritize in your study. Youââ¬â¢ll still learn the techniques/strategies for each section, but you should begin with your weakest section. Day 2: Thursday- 5.5 Hours Goals for the day: Learn the strategies for your weakest section and try to apply them to a practice test. You should have identified your weakest section yesterday. Today, youââ¬â¢ll learn the strategies for that section and practice applying them. Iââ¬â¢m providing links to all of the guides you should read to help with strategy and content knowledge for your weakest section. Itââ¬â¢s a lot of material, so try to prioritize the topics within each section that you need the most help in (for example, sentence completion in the Critical Reading section). If there is a topic you aren't missing any questions on, don't bother reading that guide now. For example, if you aren't missing any triangle questions, you should not read the triangle guide. Prioritize the guides: start with the overall strategies, then check out guides on your weakest content areas (for example, if you got all of the circle questions wrong in the Math section, start by reading the circle question article). If you donââ¬â¢t have time to read it all in two hours, donââ¬â¢t worry, simply bookmark the articles you didnââ¬â¢t get to read. I set aside time another day in the schedule to review the rest of the articles. Learn the Strategies- 3 Hours Evidence-Based Reading and Writing Section Writing Test Every SAT Grammar Rule You Need to Know Misplaced and Dangling Modifiers Parallelism Fragments and Run-Ons Pronoun Case Pronoun Agreement Relative Pronouns Verb Tenses and Forms Subject-Verb Agreement Faulty Comparisons Wordiness and Redundancy Idioms Parts of Speech Reading Test The Best Way to Read the Passage in SAT Reading Big Picture Questions Little Picture / Detail Vocab in Context Questions Inference Questions Function Questions Author Technique Questions How To Attack Paired Passages On SAT Reading Math Section Overall Strategy The Critical SAT Math Formulas You MUST Know How to Actually Use Your SAT Math Formulas Plugging in Numbers: A Critical SAT/ACT Math Strategy Plugging in Answers: A Critical SAT Math/ACT Math Strategy Content Specific Guides Heart of Algebra / Passport to Advanced Math Systems of Equations in SAT Math: Algebra Prep and Practice Functions on SAT Math: Linear, Quadratic, and Algebraic Single Variable Equations on SAT Math: Complete Strategies Problem Solving and Data Analysis Complete Guide to Fractions and Ratios on SAT Math Statistics on SAT Math: Strategies for Mean, Median, Mode Complete Guide to Probability on SAT Math + Practice Questions Additional Topics: Geometry, Basic Trigonometry, and Complex Numbers Coordinate Geometry and Points on SAT Math: Complete Guide Reflections, Translations, and Rotations on SAT Math: Coordinate Geometry Guide Triangles and Polygons on SAT Math: Strategies and Practice Questions for Geometry Lines and Slopes in SAT Math: Geometry Strategies Circles on SAT Math: Formulas, Review, and Practice Lines and Angles in SAT Math: Prep and Review Solid Geometry on SAT Math: The Complete Guide Take and Review a Practice Section- 2.5 Hours For your weakest section, sit for a 1 hour 40 minute or 1 hour 20 minute practice session, completing every section of that type from a given test (if you're taking the Evidence-Based Reading and Writing section DO NOT include the Essay). The essay is not factored into your composite score, so I do not recommend you waste time practicing it after your first practice test. Use the second test of these free SAT PDFs. After youââ¬â¢ve taken the section, review using the steps outlined in our other guide that you used for your first practice test. See what areas youââ¬â¢ve improved in and what still needs work. Day 3: Friday- 5.5 Hours Goals for the day: Learn the strategies for your strongest section and try to apply them to a practice test. Learn More Section Strategy- 3 Hours Learn the section strategy for the other section (your stronger section, Math or Evidence-Based Reading and Writing) and read all of the articles listed above for that section. If youââ¬â¢re already doing extremely well in the section youââ¬â¢re focusing on today (you scored over 650 on your first practice test), Iââ¬â¢d encourage you to use one of the following guides for your study instead of the previously listed guides: For Evidence-Based Reading and Writing How to Get a Perfect Score on SAT Reading How to Get a Perfect Score on SAT Writing For Math How to Get an 800 on SAT Math Take and Review a Practice Section- 2.5 Hours For the section youââ¬â¢ve chosen, sit for another 1 hour 20 minute or 1 hour 40 minute practice session. Make sure to use the section from the same test (the second test) you did a section from yesterday. That way, you can save your complete practice tests for use later in the week. After youââ¬â¢ve taken the section, review using the steps outlined in our other guide. Day 4: Saturday- 8-9 Hours Goals for the day: Complete your strategy learning by going back and covering the strategies for your weakest section. Take and review a practice test. Learn More Section Strategy for Your Weakest Section- 3 Hours Go back to your weakest section and finishing reading all of the section strategy articles listed above (if you havenââ¬â¢t finished reading them). If youââ¬â¢re still struggling to get your score close to a 600, Iââ¬â¢d recommend consulting one of the following guides in addition to the other guides: For Evidence-Based Reading and Writing: How to Improve Your Low Reading Score How to Improve Your Low SAT Writing Score For Math: How to Improve Your Low SAT Math Score to a 600 Take Your Second Full-Length Practice Test- 3 Hours Use a brand new (not used) full-length practice test the third test from these free SAT PDFs. NOTE: skip the essay section since it doesn't count towards your composite score. As you did for the first test, stick to the exact timing. Each section will have the timing listed at the start of the section. Copy the normal testing conditions as best you can. Review and Analyze Your Second Practice Test- 2-3 Hours As always, review your answers, if you still need to reference our other guide, Iââ¬â¢ve provided the link. Take the time to compare the results to your other tests. Did you improve? In what areas are you still struggling? Go back and review the guides if necessary. Day 5: Sunday- 10 Hours Goals for the day: Complete your final practice test, review, and determine where you still need improvement. Take Your Third Full-Length Practice Test- 3 Hours Use a brand new (not used) full-length practice test the fourth of these free SAT PDFs. NOTE: skip the essay section since it doesn't count towards your composite score. As you did for the first test, stick to the exact timing. Each section will have the timing listed at the start of the section. Copy the normal testing conditions as best you can. Review and Analyze Your Second Practice Test- 2 Hours As always, review your answers, if you still need to reference our other guide, Iââ¬â¢ve provided the link. Take the time to compare the results to your other tests. Did you improve? In what areas are you still struggling? Topic Refresher- 4-5 Hours Go back to the articles listed above and re-read those for the topics in which youââ¬â¢re still struggling. Create flashcards if you need more help memorizing grammar rules or math formulas and test yourself with them. If youââ¬â¢re close to mastering all of the sections (scoring 650 or above), check out these guides to study some of the toughest questions: The 13 Hardest SAT Math Questions Ever How to Get an 800 on SAT Evidence-Based Reading and Writing Day 6-9: Monday-Thursday- 5 Hours Per Day Each day, go back and review your mistakes from one of your practice tests. Since there are four days and four practice tests, you should be reviewing one test per day. I recommend rewriting the questions you missed on a separate sheet of paper (or printing out a new copy of the test) and attempting to answer the questions again. If you answer correctly, move on. If you're still answering the question incorrectly, ask yourself why you got it wrong? Is there a specific subject area that you're not very knowledgeable about? Again, refer back to our other articles for help in any areas that you haven't fully mastered. You can also try out some official topic-specific practice problems at Khan Academy. These can help you hone the skills you're still struggling with. Day 10: Friday- 0 Hours Relax! You've put in the work. I recommend taking the day before off to let your mind rest and process everything you've done. Exercise, eat healthy meals, and go to bed early. Try to get a full eight hours. Be sure to pack your test ticket, calculator, pencils, erasers, extra batteries, snacks, etc. the night before, so youââ¬â¢re not scrambling the morning of the test. Day : Saturday- 0 Hours Take the test! Wake up at least an hour before you need to leave for your testing center. This way youââ¬â¢ll have plenty of time to eat a big breakfast. Read the newspaper or a book to get your brain going. Relax! Youââ¬â¢ve put in the work! Now is your time to shine! Whatââ¬â¢s Next? How do you figure out which college is right for you? Let us guide you through your college research. Once you've picked the college for you, how do you figure out what a good SAT score is for that college? Once you're in, how can you pay for college? Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:
Thursday, November 21, 2019
Law - Workplace Deviance Essay Example | Topics and Well Written Essays - 1750 words
Law - Workplace Deviance - Essay Example It is no longer unusual to see an employee making personal calls in an office setting, intentionally going slow on work, using office resources such as internet to chat with friend on the social media and even sabotaging the seniors in an organizational setting. The aforementioned behaviors perfectly fit Anwar et al. (2010) definition of deviance as they threaten the organizational order. A quick scan on the term ââ¬Å"Production Devianceâ⬠with the help of Google search engine reveals millions of hits and there are numerous credible sites that are viably of help in my project. There are at least ten credible journals and articles available to help me satisfy the minimum articles requirements to be reviewed, analyzed, and reported for the purpose of this literature review project. Summary of articles Appelbaum et al (2005) in their article ââ¬Å"The relationship of ethical climate to deviant workplace behaviorâ⬠delves into the causes and implications of how the ethical c limate within an organization in due course affects the occurrence of workplace deviance. Their research evaluates issues of ethical contexts and climates within organizations and their possible implications in the daily work lives of participants, the causes of unethical behavior, which include but not limited to; presence of behaviors antagonistic to organizational norms, internal environment of the organization, and commitment of an organization in fostering friendly work environment among others. Their research investigates current trends in preventing workplace deviance and further recommends future researches on these trendy workplace behaviors. Dunlop and Kibeom (2004) researches on the effect of workplace deviance behaviors and organizational citizenship behavior on the overall organizational performance - they analyzes the influence of organizational citizenship behavior and workplace deviant behavior on the performance of business units, the research also analyses the cont agiousness of WDB and OCB. From their research, they conclude that there is indeed a very strong correlation between the business unit performance, Organizational Citizenship Behavior, and Workplace Deviance Behaviors. In a weighing balance, Workplace Deviant Behaviors have a significantly higher negative impact on the overall business unit performance as compared to the negative impact of Organizational Citizenship Behavior. Does gender play a part in workplace deviance? Anwar et al (2011) delved into the likely relationship between workplace deviant behaviors and gender, and if there is any difference between organizational deviance and interpersonal deviance. Their research yielded that male staffs in their university expressed workplace deviance behaviors more than their female counterparts, and those incidences of organizational deviance was higher than incidences of interpersonal deviance behaviors. Literature Review Introduction In the modern era, managing generation Y employ ees has become one of the greatest challenges to both for profit and non-profit organization. Levels of workplace deviance are on the increase and greatly do have a direct negative impact on the overall organization performance. Robinson and Bennet (2000) define workplace deviance
Tuesday, November 19, 2019
MGT 5A1 Principles of Human Resources Assessment Task Specifications Essay
MGT 5A1 Principles of Human Resources Assessment Task Specifications On this module the formative activities (developmental, pr - Essay Example The role of human resource in managing the employees plays a major role in the success of the business (Fisher, et al, 1990). The department is thorough in the recruitment of employees and only goes for the best qualified individuals in the market. Hiring is on merit. The human resource of Barclays Bank Kenya effectively takes part in the strategic plan of the company through ensuring effective communication from the employer to employees on company objectives. Another way the human resource of Barclays Bank stands out is the effective way in which it handles employee problems. They easily voice their concerns to the human resource without fear of victimization. Another benefit Barclays Kenya stands out for in the market is the benefits employees receive by working there. The company maintains a great pension scheme to allow the employees receive a good pension during retirement. In addition, human resource fosters good relations with employees by working on employee welfare. The ban k holds an annual Family day to bring together the families of employees for a day of sports and fun. The bank also engages the employees in team building activities such as planting trees and offering community service. Human resource organizes community projects to allow employees give back to their communities. This gives employees a sense of pride and self realization by giving back to society. From the evident strong human resource management team in Barclays Bank Kenya, recommendations to other companies suggest that they borrow some of the strategies of the Bank to improve their own human resource departments. Barclays Bank is an international organization, and therefore has experience with several workers from various parts of the world and over a long period of time. Therefore, the human resource department of the company is mature in comparison to other companies. Many companies, especially in the developing world hire individuals based on prejudices such as ethnicity, nep otism, tribalism and discrimination. However, Barclays Bank Kenya, despite having its location in a developing company has a reputation of fairness in hiring as it takes employees based on merit only. Therefore, this practice ought to be adopted by many companies of the sort. A second recommendation that other companies ought to learn from Barclays Bank Kenya is the skill of listening to the opinions of employees. Many employees face harsh treatment and sometimes-unlawful dismissal due to airing of sensitive issues to management. However, the human resource ought to understand that employee opinion is fundamental in running a company and attaining the objectives. Complaints brought forward by employees require serious attention. Dismissing them as acts of rebellion by employees is naive and only leads to poor relations between employers and employees. Therefore, employee feedback requires encouragement, even if it incriminates the administration. Listening to employees reduces strik es, demonstrations and go slows. Therefore, other human resource departments ought to emulate the ethical behavior of Barclays Bank Kenya of listening to their employees and acting on the issues brought forth. In the long run, it promotes the success of the company due to encouraging good relationships between employees to the human resource department (Bianca, 2013). Companies receive recommendation to emulate the human resource practice of Barclays Bank
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